Podcast Growth After 300 Episodes: What I Wish I Knew Starting Out"— Nicola Beer | Ep 118
FEB 11, 202658 MIN
Podcast Growth After 300 Episodes: What I Wish I Knew Starting Out"— Nicola Beer | Ep 118
FEB 11, 202658 MIN
Description
<p>If you want to know how a long-standing podcast can evolve with you and fuel a thriving business, this episode is for you. I sat down with Nicola Beer, who’s been running her show for eight years—yes, eight! In this conversation, we dig into what it takes to stay consistent even when life gets messy, and how podcasting can continue to spark your creativity.</p><p>You’ll find out why having the right episode titles (and podcast name) makes all the difference in getting found, plus how you can use listener questions to create episodes your audience actually wants. Nicola also gets real about the early hurdles, like struggling with equipment and even getting that dreaded one-star review—and she shares her practical way to handle criticism without taking it personally.</p><p>Whether you’re new to podcasting or you want to keep your show going for the long haul, you’ll get inspiration around sustainable production, growing an audience with solo episodes, and why you don’t have to be everywhere on social media for your podcast to succeed.</p><p><strong>Connect With Nicola Beer</strong><br>Website: <a href="https://nicolabeer.com/" target="_blank" rel="noopener noreferrer">https://nicolabeer.com</a></p><p>If <em>My Podcast Story</em> speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.</p><p>There’s more to every story than what you hear on the episode. Join the <em>My Podcast Story</em> newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens.</p><p>Sign up here: <a href="https://mypodcaststory.com/join">https://mypodcaststory.com/join</a></p><p>If the stories you hear on <em>My Podcast Story</em> bring you inspiration, clarity, or simply a moment of connection, consider supporting the podcast by buying me a coffee. Every contribution helps me continue sharing the journeys of podcasters from around the world.Support the show: <a href="https://buymeacoffee.com/wisdomhq">https://buymeacoffee.com/wisdomhq</a></p><p>Want to be a guest on My Podcast Story? Send Wisdom Okonkwo a message on PodMatch, here: <a href="https://www.podmatch.com/hostdetailpreview/mypodcaststory">https://www.podmatch.com/hostdetailpreview/mypodcaststory</a></p><p></p><p><strong>Chapters</strong></p><p>00:00 Starting With a Healing Mission<br>00:42 What Is Relationship Trauma?<br>02:05 Childhood Experiences and Patterns<br>03:31 Why Podcasting for Healing<br>04:07 How the Podcast Began<br>05:10 Deleting Old Episodes and Evolving<br>06:15 Journey as a Solo Podcaster<br>07:02 Treating Podcasting Like a Marathon<br>08:12 From Coaching to Podcasting<br>09:06 Episode Volume and Deleting Content<br>10:21 Endless Relationship Topics<br>11:25 Latest Episode Inspiration<br>11:48 Tech Troubles and Early Hurdles<br>13:13 Handling Tough Podcast Feedback<br>15:04 Learning and Improving With Feedback<br>16:58 How Podcasting Grows a Global Business<br>18:43 Managing Gear While Traveling<br>19:37 Surveying Listeners for Episode Ideas<br>20:20 Using Podpage for Podcast Websites<br>22:32 Behind-the-Scenes Workflow<br>23:20 Using Audacity for Simple Edits<br>25:29 Launching a Second Podcast<br>26:31 Time Investment Per Episode<br>27:31 Why Solo Episodes Work<br>29:03 Busting Podcasting Myths<br>30:17 Audience Growth and Title Strategy<br>31:53 Staying Focused for Listeners<br>33:47 Retaining Listeners With Value<br>34:50 Picking a Searchable Podcast Name<br>35:37 Strategy for Nicola’s Second Show<br>36:18 SEO Strategies for Podcasters<br>37:13 Checking What Drives Podcast Growth<br>39:55 Smart Episode Naming and Keywords<br>40:12 Finding Clients Through the Podcast<br>41:22 Knowing Your Marketing Channels<br>42:50 Focusing on What Works<br>43:26 Wisdom’s Marketing Preferences<br>45:51 Podcast SEO Is Still Untapped<br>47:01 What’s Next for the Podcast<br>48:05 Considering Audience Q&A Episodes<br>50:05 How Listener Questions Could Work<br>54:15 Getting Speaking Gigs From Your Show<br>56:22 Where to Listen and Connect</p><p></p>