<p>If you’ve ever questioned your podcast’s name or felt stuck in the rebranding process, you’ll get a ton of value from this episode with Cheryl Fisher, host of Mind Your Midlife. Cheryl shares her honest journey from launching a show with a broad focus to finding clarity and doubling her listener numbers through a strategic rebrand — plus, some surprising truths about what it actually takes to grow your podcast audience.</p><p>Listen in to learn:</p><ul><li><p>Why niching down your podcast makes a world of difference (including real numbers on growth after rebranding).</p></li><li><p>Practical, budget-friendly strategies Cheryl used to boost downloads and what actually moved the needle (spoiler: not just social media). There’s also a thoughtful look at how to know your show’s “how” and why it matters for growth, plus listener-first advice on experimenting with ads and partnerships. Whether you’re considering a rename or struggling with slow audience growth, Cheryl’s story gives you both permission and practical ideas to take the next step.</p></li></ul><p><strong>Connect with Cheryl Fisher</strong></p><p>Website: <a href="https://www.mindyourmidlifepodcast.com/" target="_blank" rel="ugc noopener noreferrer">https://www.mindyourmidlifepodcast.com/</a></p><p>Instagram: <a href="https://www.instagram.com/cherylpfischer/#" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/cherylpfischer/#</a> </p><p>LinkedIn: <a href="https://www.linkedin.com/company/mindyourmidlifepodcast/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/mindyourmidlifepodcast/</a></p><p>If <em>My Podcast Story</em> speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.</p><p>There’s more to every story than what you hear on the episode. Join the <em>My Podcast Story</em> newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens.</p><p>Sign up here: <a href="https://mypodcaststory.com/join" rel="ugc noopener noreferrer" target="_blank">https://mypodcaststory.com/join</a></p><p>If the stories you hear on <em>My Podcast Story</em> bring you inspiration, clarity, or simply a moment of connection, consider supporting the podcast by buying me a coffee. Every contribution helps me continue sharing the journeys of podcasters from around the world.Support the show: <a href="https://buymeacoffee.com/wisdomhq" rel="ugc noopener noreferrer" target="_blank">https://buymeacoffee.com/wisdomhq</a></p><p>Want to be a guest on My Podcast Story? Send Wisdom Okonkwo a message on PodMatch, here: <a href="https://www.podmatch.com/hostdetailpreview/mypodcaststory" rel="ugc noopener noreferrer" target="_blank">https://www.podmatch.com/hostdetailpreview/mypodcaststory</a></p><p><br /></p><p><strong>Chapters</strong></p><p>00:00 Meet Cheryl Fisher &amp; Her Podcast<br />01:12 The Naming Struggle: Podcast Purgatory<br />02:30 Researching and Renaming the Show<br />03:16 What Mind Your Midlife Is Really About<br />04:25 The Old Name and Why She Rebranded<br />07:43 Niche Down for Growth<br />08:18 How Cheryl Helps Her Audience<br />10:47 Podcast Formats: Solo vs Interviews<br />11:17 Why Cheryl Started Podcasting<br />12:26 Hopes, Expectations &amp; Podcast Goals<br />13:58 Rebranding When You’re Small<br />15:22 Advice for New Podcasters on Naming<br />16:16 Two Years In: Consistency and Growth<br />16:32 Choosing a Podcast Category<br />18:45 Dreaming Up a Custom Category<br />21:40 Audience Size &amp; Growth Numbers<br />22:54 Marketing Tactics That Really Worked<br />24:02 Results from Paid Ad Campaigns<br />26:12 Download vs Follower Strategies<br />28:47 Budgeting Time vs Money<br />30:08 When Should You Spend on Growth?<br />34:28 Podcast Cross-Promos: What Works<br />36:05 Podcast Recommendation Newsletters<br />39:06 Borrowing Audiences to Grow<br />40:26 The Power of Specific Podcast Missions<br />42:02 Balancing Content, Growth, and Editing<br />46:30 Does the Podcast Make Money?<br />47:37 Podcasting as a Personal Brand Builder<br />51:45 Authority, Thought Leadership &amp; Guesting<br />54:15 The Podcaster’s Confidence Boost<br />55:17 Where to Find Cheryl’s Podcast<br />56:07 Wrapping Up &amp; Invitation for Chapter Two</p><p></p>

My Podcast Story

Wisdom

The Real Behind the Scenes of Starting—and Rebranding—My Podcast Story — Cheryl Fischer | Ep 104

OCT 13, 202556 MIN
My Podcast Story

The Real Behind the Scenes of Starting—and Rebranding—My Podcast Story — Cheryl Fischer | Ep 104

OCT 13, 202556 MIN

Description

<p>If you’ve ever questioned your podcast’s name or felt stuck in the rebranding process, you’ll get a ton of value from this episode with Cheryl Fisher, host of Mind Your Midlife. Cheryl shares her honest journey from launching a show with a broad focus to finding clarity and doubling her listener numbers through a strategic rebrand — plus, some surprising truths about what it actually takes to grow your podcast audience.</p><p>Listen in to learn:</p><ul><li><p>Why niching down your podcast makes a world of difference (including real numbers on growth after rebranding).</p></li><li><p>Practical, budget-friendly strategies Cheryl used to boost downloads and what actually moved the needle (spoiler: not just social media). There’s also a thoughtful look at how to know your show’s “how” and why it matters for growth, plus listener-first advice on experimenting with ads and partnerships. Whether you’re considering a rename or struggling with slow audience growth, Cheryl’s story gives you both permission and practical ideas to take the next step.</p></li></ul><p><strong>Connect with Cheryl Fisher</strong></p><p>Website: <a href="https://www.mindyourmidlifepodcast.com/" target="_blank" rel="ugc noopener noreferrer">https://www.mindyourmidlifepodcast.com/</a></p><p>Instagram: <a href="https://www.instagram.com/cherylpfischer/#" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/cherylpfischer/#</a> </p><p>LinkedIn: <a href="https://www.linkedin.com/company/mindyourmidlifepodcast/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/mindyourmidlifepodcast/</a></p><p>If <em>My Podcast Story</em> speaks to you, consider subscribing so you never miss an episode. And if you have a moment, leaving a review helps more people discover the stories shared here. Your support truly means a lot.</p><p>There’s more to every story than what you hear on the episode. Join the <em>My Podcast Story</em> newsletter to receive thoughtful takeaways, episode extras, and personal notes that don’t make it into the show. It’s a quiet way to stay inspired between listens.</p><p>Sign up here: <a href="https://mypodcaststory.com/join" rel="ugc noopener noreferrer" target="_blank">https://mypodcaststory.com/join</a></p><p>If the stories you hear on <em>My Podcast Story</em> bring you inspiration, clarity, or simply a moment of connection, consider supporting the podcast by buying me a coffee. Every contribution helps me continue sharing the journeys of podcasters from around the world.Support the show: <a href="https://buymeacoffee.com/wisdomhq" rel="ugc noopener noreferrer" target="_blank">https://buymeacoffee.com/wisdomhq</a></p><p>Want to be a guest on My Podcast Story? Send Wisdom Okonkwo a message on PodMatch, here: <a href="https://www.podmatch.com/hostdetailpreview/mypodcaststory" rel="ugc noopener noreferrer" target="_blank">https://www.podmatch.com/hostdetailpreview/mypodcaststory</a></p><p><br /></p><p><strong>Chapters</strong></p><p>00:00 Meet Cheryl Fisher &amp; Her Podcast<br />01:12 The Naming Struggle: Podcast Purgatory<br />02:30 Researching and Renaming the Show<br />03:16 What Mind Your Midlife Is Really About<br />04:25 The Old Name and Why She Rebranded<br />07:43 Niche Down for Growth<br />08:18 How Cheryl Helps Her Audience<br />10:47 Podcast Formats: Solo vs Interviews<br />11:17 Why Cheryl Started Podcasting<br />12:26 Hopes, Expectations &amp; Podcast Goals<br />13:58 Rebranding When You’re Small<br />15:22 Advice for New Podcasters on Naming<br />16:16 Two Years In: Consistency and Growth<br />16:32 Choosing a Podcast Category<br />18:45 Dreaming Up a Custom Category<br />21:40 Audience Size &amp; Growth Numbers<br />22:54 Marketing Tactics That Really Worked<br />24:02 Results from Paid Ad Campaigns<br />26:12 Download vs Follower Strategies<br />28:47 Budgeting Time vs Money<br />30:08 When Should You Spend on Growth?<br />34:28 Podcast Cross-Promos: What Works<br />36:05 Podcast Recommendation Newsletters<br />39:06 Borrowing Audiences to Grow<br />40:26 The Power of Specific Podcast Missions<br />42:02 Balancing Content, Growth, and Editing<br />46:30 Does the Podcast Make Money?<br />47:37 Podcasting as a Personal Brand Builder<br />51:45 Authority, Thought Leadership &amp; Guesting<br />54:15 The Podcaster’s Confidence Boost<br />55:17 Where to Find Cheryl’s Podcast<br />56:07 Wrapping Up &amp; Invitation for Chapter Two</p><p></p>