The Big Idea with Elizabeth Gore

Andrew Johnson, CEO of Goode Foods, sits down with Host Elizabeth Gore for a candid conversation about second-generation entrepreneurship, resilience, and innovation in a legacy industry. Now at the helm, Andrew opens up about stepping into leadership after his father’s passing, balancing family and business, and learning to become the face of the brand in a modern, digital-first world.

Olo Founder & CEO Noah Glass talks with Host Elizabeth Gore about how to spot demand before the market does, and build a business that lasts. Glass shares how a simple frustration, waiting in long lines, sparked the idea for mobile ordering years before smartphones existed, and how not selling his company too early paid off big.

Allison and Stephen Ellsworth, Co-Founders of the soda brand Poppi, sit down with Elizabeth Gore to break down how they transformed a farmers' market drink into a multibillion-dollar beverage brand. They share lessons on rebranding, building a digital-first brand during COVID, scaling a startup quickly, and what it’s really like to sell your company to PepsiCo.

On this episode of The Big Idea, Host Elizabeth Gore sits down with Ashley Fox, founder and CEO of Empify, to answer the question: How do you rebuild after losing everything? As a former Wall Street analyst who was evicted and forced to start over, Ashley opens up about trusting yourself, paying yourself as a CEO, protecting your mental health, and letting parts of yourself evolve as you grow.

Industry shifts don’t have to sink your business. This pro breaks down how to stay on top. This week on The Big Idea with Elizabeth Gore, Advantage | The Authority Company CEO Adam Witty joins the show to answer the question: How do you survive industry disruption? Witty shares his experiences launching his publishing company while offering top insights on how to sustain growth amid industry shifts, including pivots to digital, AI adoption, and more. Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.