Creators from TrueFans: Showcasing Independent Podcasting

Sam Sethi & Claire Waite Brown

Details

Championing independent podcasters and their supporters, each episode features an interview with an indie podcaster to talk about their show and how they make it, and which Podcasting 2.0 features could be of use to them to improve discoverability, interactivity and monetisation for their podcast. Co-hosts Claire Waite Brown and Sam Sethi also discuss what's happening in the podcast world that might be of interest and use to independent podcast creators.

Recent Episodes

SEP 7, 2026
Typography, Transcripts and Tight Edits
How do the tiny, unnoticed details of everyday communication shape our behaviour, and how can podcasters apply that same rigorous eye for detail to elevate their content, reach, and editing? In this episode, communications consultant and creator of Communication Untangled, Sue Keogh, explains how her fascinating career across radio production, digital media, and marketing agency work led her to explore the hidden designs that quietly govern our lives, from motorway signage and medical device instructions to voting slips and restaurant menus. Claire and Sam discuss some of the technicalities of independent podcasting, debating everything from RSS feed accessibility and cutting-edge geosearch to the painful reality of editing out involuntary mouth clicks. PLUS, who should present the Independnet Podcast Award for the category that TrueFans has sponsored, Sam or Claire? Comment with your pick. In this episode, we explore: The Power of Planning and Batching: How Sue managed to record four episodes in just two days by blocking business time, building Trello workflow boards, and using pre-interview prep calls to ensure a brilliant, tight recording. Bringing Audio to Life with Chapters: Sue and Claire discuss the power of Podcasting 2.0 chapters, sharing how adding visuals, such as photos of fonts, menus, and gallery captions, adds a whole new layer of lock-screen interactivity. Accessibility and the Transcript Gap: Sam and Claire tackle why more hosting platforms and creators aren't utilizing free or cheap transcripts, and propose a user-driven ‘request transcript’ button to push for better industry-wide adoption. Hyper-Local Discovery via Map Radius: Sam explains the newly implemented geosearch feature on TrueFans, showcasing how listeners can discover podcasts within a specific radius based on their location. ‘Set-and-Forget’ Automated Social Sharing: How fans can link their social media profiles to TrueFans and choose ‘verbs’ (like Play, Share, or Become a Fan) to auto-post their podcast activity and recommendations. The Brutal Art of the Edit: Claire and Sam discuss podcast judging pet peeves like ‘flabby’ intros, the painstaking task of cleaning up mouth clicks and breaths, and how to maintain a natural conversation cadence without making edits sound too clipped or robotic. Listen to Communication Untangled here Submit this form to be featured on the TrueFans home page Follow @TrueFans.fm on Instagram and/or Threads. You can support the show by streaming payments from your TrueFans wallet while you listen. Leave a super comment via the speech bubble icon in the TrueFans app. Learn more about TrueFans features by listening to our sister show, Fanzone. Find TrueFans in the App Store or Play Store, or here Read: TrueFans blog Recommendations: Creators Podroll Feedback: TrueFans Support Music: How It Is from Ketsa Music
44 MIN
AUG 24, 2026
Ballet, Passion and Publishing: With The Adult Ballet Studio
How to use storytelling skills to break down industry barriers and bulld a thriving community around a lifelong passion. Elizabeth Blosfield – the multimedia journalist behind The Adult Ballet Studio podcast – discusses how through reconnecting with ballet as an adult she identified a gap in the market for resources and storytelling dedicated to amateur dancers over the age of 18, and explains how her podcast fills that gap for her listeners. In this episode, we discuss: The Adult Ballet Community: Elizabeth uses her podcast to break down barriers in the ballet field to make the art form more welcoming for dancers of all ages, abilities, and backgrounds. Journalism and Storytelling: How her background as a multimedia journalist allows her to uncover moving human stories and share the ‘joy’ of the dance world. Production and Efficiency: Elizabeth shares her ‘grind’ of balancing a full-time career with independent podcasting and how overcoming the technical learning curve has allowed her to become a more efficient producer. Discovery and Synergy: How features of the TrueFans app, such as Podroll, can enhance discoverability for podcasts. Cumulative Clout and Thematic Discovery: A new TrueFans Publisher feature will allow independent podcasters to form collectives or 'mini-networks' based on shared themes to improve their cumulative clout with advertisers and help listeners find similar content without relying on algorithms. Listen to The Adult Ballet Studio here Submit this form to be featured on the TrueFans home page Follow @TrueFans.fm on Instagram and/or Threads. You can support the show by streaming payments from your TrueFans wallet while you listen. Leave a super comment via the speech bubble icon in the TrueFans app. Learn more about TrueFans features by listening to our sister show, Fanzone. Find TrueFans in the App Store or Play Store, or here Music: How It Is from Ketsa Music Feedback: TrueFans Support Read: Creators Blog Recommendations: Creators Podroll
23 MIN
AUG 10, 2026
Sustaining Creative Communities: With Andreea Coscai and Jullian Androkae
Can you reclaim your podcasting joy and build a sustainable community around your show? Andreea Coscai and Jullian Androkae, founders of PodVision, join Claire to explain how they handle the heavy lifting of production, video assets and marketing that can suck the joy out of creating an independent podcast. We discuss: Partnership over Outsourcing: Andreea and Jullian offer a bespoke approach to helping creators launch and rebrand shows. Navigating Platform Dependency: The frustration of depending on third-party algorithms for discovery and the potential for Podcasting 2.0 features to change the relationship between creators and fans. Global Perspectives: Andreea introduces EuroWaves, a newsletter focused on the European podcasting market and international collaboration. Podcasting 2.0: The importance of interactivity, from direct listener comments to Podrolls and premium content. Educating Creators Sam and Claire discuss the importance of 'training' creators to use interactive app features to build deeper community connections, and how TrueFans incentivizes independent creators by offering hosting credits when fans listen directly through the app. Find PodVision here Submit this form to be featured on the TrueFans home page Follow @TrueFans.fm on Instagram and/or Threads. You can support the show by streaming payments from your TrueFans wallet while you listen. Leave a super comment via the speech bubble icon in the TrueFans app. Learn more about TrueFans features by listening to our sister show, Fanzone. Find TrueFans in the App Store or Play Store, or here Music: How It Is from Ketsa Music Feedback: TrueFans Support Read: Creators Blog Recommendations: Creators Podroll
35 MIN
JUL 27, 2026
Discovery, Feedback and Funding: With Indie Business Club
Can your creative passion truly ‘earn its keep’? In this episode, Claire chats with Mel Barfield, host of the indie business club podcast, to explore the ‘near infinite possibilities’ and practical hurdles of independent podcasting. From her 90s-radio-inspired format to her unique ‘indie anthem’ episode titles, Mel shares how she navigates the transition to solo hosting while craving the feedback that turns ‘silent listeners’ into a community. We also break down new TrueFans features designed to help indie shows thrive, including: • Buy Me a Subscription: A revolutionary way for fans to directly gift hosting packages (from 1 to 12 months) to cover a creator's overhead costs. • The End of ‘Featured and Forgotten’: Learn how our homepage discovery tool ensures your show pops back to the front every time you release a new episode. • Private Feed Imports: Now you can bring your premium content from Patreon or Substack directly into the TrueFans app for a seamless listener experience. • Request a Podroll: A new collaborative tool for cross-promoting with creators worldwide to find ‘fan synergy’. Plus, find out a little more about the International Women’s Podcast Awards and learn how you can support independent voices through super comments and streaming micro-payments. Listen to indie business club here Submit this form to be featured on the TrueFans home page Follow @TrueFans.fm on Instagram and/or Threads. You can support the show by streaming payments from your TrueFans wallet while you listen. Leave a super comment via the speech bubble icon in the TrueFans app. Learn more about TrueFans features by listening to our sister show, Fanzone. Find TrueFans in the App Store or Play Store, or here Music: How It Is from Ketsa Music Feedback: TrueFans Support Read: Creators Blog Recommendations: Creators Podroll
26 MIN
JUL 13, 2026
Turn Your Podcast Into a Book: With PodCraft Books
Are you pouring ‘work, time, and love’ into your podcast, only to feel frustrated that it lacks the same reverence and cachet as a published book? While podcasters often struggle with limited economic models like sponsorships, they are sitting on a ‘tremendous body of work’ that is often difficult to access and organize. Claire chats with Tina Dietz, the founder of Twin Flame Studios, about their revolutionary service, PodCraft, a specialized transformation process designed to take your podcast archives and develop them into world-class quality books. In this episode, you’ll discover: The Power of a Book: Why a book provides heightened authority and a new, accessible income stream that podcasts alone often don't reach. The ‘Gems of Gold’: How to move beyond messy transcripts to find the repeated themes and unique ‘voice print’ hidden in your content. The Tech-Human Hybrid: How PodCraft uses a comprehensive relational database to query your work without ‘hallucinating’ or risking your privacy, combining data architecture with expert developmental editing. Real-World Impact: The story of the Responder Resilience podcast, which used 200 episodes to create the first-ever mental health guide for first responders – a book now ordered in bulk by the New York Fire Department. Is Your Show Ready? Why you typically need a minimum of 50 episodes (with 100–150 being the ‘sweet spot’) to begin this journey. The PodCraft Process Tina explains that this is not a ‘quick fix’ involving AI-cleaned transcripts. It is a deliberate, six-month strategic process that includes: Book Visioning: A no-cost initial consultation to see if your goals align with a book project,. Data Structuring: Pulling your entire RSS feed into a private database to identify your authentic voice and core topics. The Book Brief: Creating a 20-page strategic document outlining the purpose and structure of your book. Ghostwriting and Editing: Working with a developmental editor to craft chapters based on your existing recordings. Your podcast is more than just audio; it's a durable body of work that can continue to serve your audience and your brand for years to come. Find out more about PodCraft here (please note this is an affiliate link) Submit this form to be featured on the TrueFans home page Follow @TrueFans.fm on Instagram and/or Threads. You can support the show by streaming payments from your TrueFans wallet while you listen. Leave a super comment via the speech bubble icon in the TrueFans app. Learn more about TrueFans features by listening to our sister show, Fanzone. Find TrueFans in the App Store or Play Store, or here Music: How It Is from Ketsa Music Feedback: TrueFans Support Read: Creators Blog Recommendations: Creators Podroll
19 MIN