Kelly Wearstler is one of the most influential designers in the world,  but her real genius may be how she turned taste into a scalable multi-million dollar business.

Over the years, she’s built a company that stretches far beyond interiors, expanding into product, licensing, creative direction, and media  all while staying closely involved in the work itself. In this conversation, we get into the structure, decision-making, and resilience behind that growth.

In this episode, Emma explores:


  
How Kelly built a 60-person studio



  
Why she believes in “sequence” over speed



  
The commercial strategy behind creative work



  
How she’s using AI within her company 



  
Investing in hierarchy and leadership



  
Knowing when to walk away 



  
Why longevity matters more than hype




This is a conversation about building something that evolves and making sure it’s designed to endure.
 
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
  
 Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Aspire with Emma Grede

Emma Grede | Audacy

How to Scale While Keeping Your Brand Intact (Kelly Wearstler)

MAR 3, 202668 MIN
Aspire with Emma Grede

How to Scale While Keeping Your Brand Intact (Kelly Wearstler)

MAR 3, 202668 MIN

Description

Kelly Wearstler is one of the most influential designers in the world,  but her real genius may be how she turned taste into a scalable multi-million dollar business. Over the years, she’s built a company that stretches far beyond interiors, expanding into product, licensing, creative direction, and media  all while staying closely involved in the work itself. In this conversation, we get into the structure, decision-making, and resilience behind that growth. In this episode, Emma explores: How Kelly built a 60-person studio Why she believes in “sequence” over speed The commercial strategy behind creative work How she’s using AI within her company  Investing in hierarchy and leadership Knowing when to walk away  Why longevity matters more than hype This is a conversation about building something that evolves and making sure it’s designed to endure. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices