<p>What really drives referrals in business?</p><br><p>In this episode of Muhami Matters, Chris Adams speaks with Dr Oudi Abouchacra, speaker, author and creator of the 4Cs framework.</p><br><p>They explore why traditional ideas like “know, like and trust” may not be enough, and what professionals actually need to build confidence, communicate clearly and become more referable.</p><br><p>Full episode released Monday.</p><br><p>Guest: Dr Oudi Abouchacra&nbsp;&nbsp;</p><p>Website: https://www.droudi.com/&nbsp;&nbsp;</p><p>LinkedIn: https://www.linkedin.com/in/droudiinspired/</p><br><p>Host: Chris Adams&nbsp;&nbsp;</p><p>LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/</p><p>Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.</p><p>Visit www.cjaconsult.com for marketing &amp; business development services catering to professionals</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>