Eugene Remm didn't set out to build a hospitality empire. He started as a bartender, worked in nightlife, and chased success through New York's club scene… until a major failure forced him to rethink everything. Today, Eugene is the co-founder of CATCH Hospitality Group, the company behind some of the most sought-after restaurants in America, including CATCH, The Corner Store, Or’esh, and The Eighty Six. He breaks down the restaurant formula that most operators get wrong, why "vibe" is actually the last thing you should focus on, and how he thinks about building unforgettable guest experiences. He explains the psychology behind New York's line culture, why restaurant critics have lost their gatekeeping power, and how social media has completely reshaped hospitality. They also dive into the business side of restaurants: scaling without losing quality, managing celebrity demand, hiring people who genuinely care, and the lessons Eugene learned from failed nightclub ventures and unsuccessful expansion deals. Plus, Eugene shares what happened after Taylor Swift started visiting The Corner Store, why he believes no celebrity has a bigger impact on consumer behavior, and how AI is poised to transform hospitality without replacing the human touch. Follow Sammi Cohen on Instagram  Subscribe to the Social Currency newsletter  Follow Eugene’s Work: Catch Restaurants, @catch  The Corner Store, @thecornerstore The Eighty Six, @the86.nyc  Or'esh, @or.esh  Here’s What Sammi Covers with Eugene 00:00 Eugene Remm’s Social Currency 02:10 Partner Message: Mercury for Business 03:31 From Bartender to Hospitality Entrepreneur 06:13 How Failure in Nightlife Led to CATCH 08:10 Reinventing a 15-Year-Old Restaurant Brand 10:58 Why Big Restaurants Stopped Working 13:53 The Three Pillars: Food, Service, and Vibe 14:05 Why Guest Experience Is the Hardest Thing to Scale 15:37 Partner Message: Mercury for Personal 16:50 Partner Message: Bilt 17:56 How Eugene Hires People Who Actually Care 20:30 Why Great Teams Beat Great Individuals 21:18 Why Most Restaurants Get Vibe Wrong 22:22 The Art of Curating a Dining Room 23:03 Building a Celebrity-Filled Restaurant Without Chasing Celebrities 25:14 The Million-Dollar Reservation Strategy 26:32 Why Restaurant Critics No Longer Matter 27:27 Michelin Stars vs. Customer Demand 29:14 How Social Media Replaced Traditional Gatekeepers 31:02 Why Eugene Chooses 10 A-Minus Businesses Over One A-Plus 32:45 What’s Next for CATCH Hospitality Group 35:03 Building an LVMH of Restaurant Brands 36:11 The Corner Store’s Viral Rise36:28 The Taylor Swift Effect 38:00 Why Fast Casual Is the Next Frontier 39:54 The Psychology of the “New York Hour” 41:28 Lessons From a Failed Dubai Expansion 43:02 How Tilman Fertitta Changed the Business 44:32 Eugene’s “Constant Gentle Pressure” System 45:28 How AI Will Transform Hospitality 47:53 When You’re Ready to Open Restaurant Number Two 49:31 Why Restaurants Might Be the Hardest Business in the World Thanks to Our Sponsors! Mercury: mercury.com Bilt:  joinbilt.com/socialcurrency  Learn more about your ad choices. Visit megaphone.fm/adchoices