Deeply Driven

Jim Casey believed that service has no magic shortcuts, only steady work done the right way, over time. This episode explores how Casey built UPS by putting service first, resisting easy wins, and proving that the hard, with an honest path is often the fastest one in the end.

Michael A. Singer ran a radical experiment: stop resisting life and say yes to whatever arrived. What followed was deep inner peace—and an unexpected journey from meditation to building a hundred-million-dollar company.

Leonard Lauder grew up watching and learning—seeing what worked, feeling how small things can shift the whole look and feel of a brand. This episode is about how a sharp eye for small details can give you a real edge, and how Lauder used that gift to build something that lasts.

What I learned about Arthur Guinness from the book Arthur’s Round is that he didn’t “arrive” in one bold move—he took small steps, learned his craft, and kept the brew steady until trust and demand began to stack. More than 250 years later, the proof is still here: a name, a pint, and a business built to last.

Estée Lauder’s story focuses on turning a divine purpose of beauty into a business—starting with a girl mesmerized by “pretty things,” learning the craft of skin care with her Uncle John, and then grinding through rejection with a near-religious commitment to service, samples, and making customers feel seen. This episode follows how that obsession—done day after day—compounded into a beauty empire that eventually expanded into hundreds of products and iconic brands!