Deeply Driven

At 32, Sam Walton had built one of the most successful five-and-dime stores in the region. Then, with one costly mistake, he stood to lose it all. In Part 1, we go back to his Depression-era childhood to uncover the drive, grit, and love of retail that built the man who refused to be whipped.

In the final part of our Shackleton series, six men set out across 800 miles of the most dangerous ocean on earth in a 22-foot lifeboat, hoping to reach South Georgia Island and bring help back to the men left behind. What follows is an incredible story of endurance, leadership, and the will to keep moving when almost everything seems lost.

The ice takes Endurance, and Shackleton’s men step onto the floes with little more than what they can pull. This episode follows the crush of the ship, the first camps on moving ice, and the fight to stay together long enough to reach open water and finally land!

The ice took the ship, but not the motto. In this episode, Ernest Shackleton sails for Antarctica with the strongest wooden ship ever built in Norway. Today we go after the real endurance: not the vessel, the men and the man.

Today we review the deep lessons that David Ogilvy teaches us on advertising and business from the book Confessions of an Advertising Man.