Like many Americans, Scott Galloway was feeling powerless against the Trump administration's worst policy impulses. And then it hit him: knowing Trump responds only to changes in the market, why not use our keyboards and our spending power to push back through economic action? Designed as a "coordinated economic strike targeting tech and AI companies enabling state power,” ‘Resist and Unsubscribe’ is a movement aimed at harnessing the power of economic boycott to create repercussions for companies enabling the president. In this episode, Galloway joins Nicolle to break down how consumer spending – the driving force behind the United States economy – is a “potent weapon” for the millions of Americans eager to stand up for our nation's values. Sign up for MS NOW Premium on Apple Podcasts to listen to this show and other MS podcasts without ads. You'll also get exclusive bonus content and early access to new episodes of "The Best People." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.