<p>In this episode of WOMEN x AI, marketing leaders discuss the integration of AI into go-to-market (GTM) strategies. Sharing insights on how AI serves as a powerful tool for content creation, self-improvement, and enhancing marketing efficiency. </p><p>The conversation highlights the significant shifts in marketing practices due to AI, emphasizing the importance of understanding systems and leveraging automation to free up time for strategic initiatives. </p><p>The experts also explore the democratization of marketing tools through AI, making them accessible to startups and smaller companies.</p><p><strong>Takeaways</strong></p><ul><li>AI is a powerful tool for go-to-market strategies.</li><li>Using AI as a collaborator enhances creativity.</li><li>Trust in AI outputs requires verification and refinement.</li><li>AI democratizes access to marketing tools for smaller companies.</li><li>Automation allows teams to focus on high-value strategies.</li><li>Understanding your systems is crucial for effective AI integration.</li><li>AI can synthesize information across various touch points.</li><li>Salesforce&#39;s agent force launch marked a significant shift in marketing.</li><li>AI helps marketers meet buyers where they are.</li><li>Self-improvement through AI can enhance communication skills.</li></ul><ul><li>AI Revolutionizing Go-to-Market Strategies</li></ul><p><br></p><p><strong>Soundbites </strong></p><ul><li>&quot;AI is a powerful tool for go-to-market.&quot;</li><li>&quot;Trust but verify with AI outputs.&quot;</li><li>&quot;AI helps us meet buyers where they&#39;re at.&quot;</li></ul><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction to AI and Go-To-Market Strategies</p><p>01:38 Utilizing AI in Marketing: Insights from Experts</p><p>09:41 Shifts in Go-To-Market Strategies Due to AI</p><p>11:21 Realizations of AI&#39;s Impact on Product Launches</p><p>18:16 AI&#39;s Role in Enhancing Go-To-Market Efficiency</p><p>22:56 Streamlining Workflows for Effective Change Management</p><p>24:03 The Balance of Automation and Personalization</p><p>25:31 Building Trust Through Internal Testing</p><p>27:49 Proactive Market Shaping with AI</p><p>30:12 Accelerating Sales Cycles and Trust Building</p><p>34:55 The Human Element in AI Workflows</p><p>37:38 AI Tools and Recommendations for Success</p><p>39:57 Community Support and Learning in AI</p>

WOMEN x AI

WOMEN x AI (WxAI)

WxAI: AI x Go-to-Market Roundtable - Winning Markets with AI

SEP 28, 202543 MIN
WOMEN x AI

WxAI: AI x Go-to-Market Roundtable - Winning Markets with AI

SEP 28, 202543 MIN

Description

<p>In this episode of WOMEN x AI, marketing leaders discuss the integration of AI into go-to-market (GTM) strategies. Sharing insights on how AI serves as a powerful tool for content creation, self-improvement, and enhancing marketing efficiency. </p><p>The conversation highlights the significant shifts in marketing practices due to AI, emphasizing the importance of understanding systems and leveraging automation to free up time for strategic initiatives. </p><p>The experts also explore the democratization of marketing tools through AI, making them accessible to startups and smaller companies.</p><p><strong>Takeaways</strong></p><ul><li>AI is a powerful tool for go-to-market strategies.</li><li>Using AI as a collaborator enhances creativity.</li><li>Trust in AI outputs requires verification and refinement.</li><li>AI democratizes access to marketing tools for smaller companies.</li><li>Automation allows teams to focus on high-value strategies.</li><li>Understanding your systems is crucial for effective AI integration.</li><li>AI can synthesize information across various touch points.</li><li>Salesforce&#39;s agent force launch marked a significant shift in marketing.</li><li>AI helps marketers meet buyers where they are.</li><li>Self-improvement through AI can enhance communication skills.</li></ul><ul><li>AI Revolutionizing Go-to-Market Strategies</li></ul><p><br></p><p><strong>Soundbites </strong></p><ul><li>&quot;AI is a powerful tool for go-to-market.&quot;</li><li>&quot;Trust but verify with AI outputs.&quot;</li><li>&quot;AI helps us meet buyers where they&#39;re at.&quot;</li></ul><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction to AI and Go-To-Market Strategies</p><p>01:38 Utilizing AI in Marketing: Insights from Experts</p><p>09:41 Shifts in Go-To-Market Strategies Due to AI</p><p>11:21 Realizations of AI&#39;s Impact on Product Launches</p><p>18:16 AI&#39;s Role in Enhancing Go-To-Market Efficiency</p><p>22:56 Streamlining Workflows for Effective Change Management</p><p>24:03 The Balance of Automation and Personalization</p><p>25:31 Building Trust Through Internal Testing</p><p>27:49 Proactive Market Shaping with AI</p><p>30:12 Accelerating Sales Cycles and Trust Building</p><p>34:55 The Human Element in AI Workflows</p><p>37:38 AI Tools and Recommendations for Success</p><p>39:57 Community Support and Learning in AI</p>