Systems are not always spreadsheets and SOPs. Sometimes they are latex, foam, fishing line, breath, timing, and a performer learning how to bring an inanimate object to life. In this episode, I sat down with director, performer, and designer James Ortiz to talk about the systems behind puppetry, the creative discipline required to build emotional experiences, and why practical artistry still moves audiences in a world obsessed with CGI.James has created unforgettable puppetry for productions including Into the Woods, The Skin of Our Teeth, El Niño, Hercules, and many more. In our conversation, we went from college memories in Texas to Broadway cows, movie monsters, Ryan Gosling, and the surprisingly rigorous structure behind making a puppet feel real.In This Episode:How James moved from acting into puppetry and found the sweet spot between fine art and performanceWhat it really looks like to design a creature from script to sketch to rehearsal roomWhy audiences emotionally invest in puppets in a way that still surprises even seasoned artistsThis episode is brought to you by The Entrepreneur's Death Folder:If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.Less spooky, more smart. Because peace of mind is the ultimate productivity tool.BUY NOW>>Find It Quickly02:36 - System Reboot05:13 - Meet James08:20 - From Actor to Puppeteer13:36 - Puppet Design Process18:16 - Why Puppets Beat CGI20:05 - Why Puppets Feel Real20:48 - Milky White Audience Magic21:38 - Puppets as Pure Characters22:41 - Reading Faces in The Woodsman23:55 - Staying Inspired Offstage27:16 - Art History Meets Design27:59 - What Audiences Should Feel29:20 - Advice for Creative Ruts34:14 - Systems ShutdownConnect with JamesWebsite: jamesortiz.coInstagram: instagram.com/jortfaceTikTok: tiktok.com/@jortface