What if your audience has already told you exactly what they want?They're probably talking about it on Reddit.While most businesses spend hours brainstorming content ideas, Adrienna McDermott starts somewhere different: anonymous conversations between strangers.Because when people don't feel like they're being watched, they're often far more honest.Julie and Adrienna dive into why Reddit has become one of Adrienna's favorite research tools, how she uncovers recurring questions that become high-performing content, and how you can use the platform without disappearing into an endless scrolling session.In This EpisodeWhy anonymous conversations often provide better market researchHow Adrienna searches Reddit for content opportunitiesThe subreddits every wedding professional should knowTurning comment sections into blogs, newsletters, and Instagram postsHow to avoid getting lost in the Reddit rabbit holeConnect with AdriennaInstagram: @avaandthebeeWebsite: avaandthebee.comConnect with Julie:Website: dallasgirlfriday.comInstagram: @thesystemforeverything