<p>Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.</p>
<p>She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).</p>


<description>&lt;p&gt;Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.&lt;/p&gt;
&lt;p&gt;She ended up giving us a masterclass in marketing, human behavior, and throat anatomy (no cap).&lt;/p&gt;
</description>

Erin Falter from New Era sat down with us to talk about running one of the most complex SMS programs in ecommerce: thousands of SKUs, millions of fans, and zero room for irrelevant texts.

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Inside New Era’s Wildly Complex (and Effective) SMS Program

Inside New Era’s Wildly Complex (and Effective) SMS Program

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