In this solo episode, Ina shares the moment that changed how she thinks about marketing forever. After quitting her six-figure government job to go full time in photography, attending an overseas retreat, and coming home to zero bookings in January and February, she learned the hard way that posting on social media and having a marketing strategy are two very different things. She also introduces her Consistent Ideal Client Method, the three part framework she now teaches to pet photographers who are ready to stop guessing and start building a system. If you're stuck in the feast and famine cycle, this one is for you.Key takeaways:Why posting consistently is not the same as marketingThe difference between passive and active marketingWhy the feast and famine cycle is a structure problem, not a talent problemThe Consistent Ideal Client Method: Magnetic Visibility, Aligned Positioning, and Intentional Client ExperienceSign up to The Consistent Bookings Workshop:🌐 Sign up for the Consistent Bookings Workshop or Find out more about the Consistent Bookings ProgramConnect with Ina📲 Instagram: @inaj.thepetphotoceo🌐 Mentoring & Coaching: https://www.inajphotography.com/coaching🌐 Sign up for the Pet Photographers Marketing Reset Free Masterclass💬 Join the Pet Photographers’ CollectiveIf you want to sign up for the workshop, join the Pet Photographers' collective, it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:Practical marketing tipsBusiness lessons and mindset shiftsFree resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠If this episode resonated with you, share it with another pet photographer who needs to hear it.And if you haven’t started building your email list yet… this is your sign.