What is MSCHF? A new luxury brand? An art project? A tech media play? "All of the above are true, all of the above are wrong," says CEO & founder Gabe Whaley. Today on the Intelligent Marketer, he talks with Mike & Rishabh about how he and his colleagues in Brooklyn are defying categorization and building a commercial factory for thought-provoking art. They also discuss why MSCHF doesn't chase zeitgeist-y moments, and why it's not using AI much, yet. Links: ⁠⁠⁠⁠⁠⁠⁠⁠MSCHF ⁠⁠⁠⁠⁠⁠⁠⁠Mike’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Rishabh’s LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠    ⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Greylock⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠IntelligentMarketerPod.com⁠⁠⁠⁠⁠⁠⁠⁠ This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠⁠⁠LightningPod.fm⁠⁠⁠⁠⁠⁠⁠⁠