Piper, Blake, and Gia keep going deeper into the game. They're wearing Prismatix and spending Kama tokens. At this point, they're not just playing the games. They're getting played by all the factions.
Neuroplex bmanagement wants their data and their selves harvested. The Holdfasts want to push them to the point of rebellion. Cael and Hespa may be playing their own game.
All the subjects can tell is that they've taken all the free offers, and they're the product now.