<p>Welcome to <strong>episode 1</strong> of the AMPLIFY podcast!</p><p>Our inaugural guest is <strong>Nina Wüst</strong>, Sales Director DACH at <strong>Acast</strong>, the world-leading podcast hosting, ad-tech and sales platform. Host Max Conrad, co-founder of Hypecast, guides the conversation from a cosy mobile studio parked at OMR Festival 2025.</p><h4><br></h4><h4>Main topic</h4><p>Nina and Max dissect the 2025 podcast landscape, spotlighting why an <strong>omni-channel strategy</strong> - audio, video, social, live events and merch - will define the medium’s next growth phase.</p><h4><br></h4><h4>What we cover</h4><ul><li><strong>Nina’s route to Acast</strong> – from sports journalism and head-hunting to running sales for one of podcasting’s biggest players, and the hard-won sales lessons she still uses daily.</li><li><strong>The German market’s “education gap”</strong> – why brands still treat podcasts like radio, how sales houses differ from Spotify, and where dynamic ad-insertion fits.</li><li><strong>Video podcasts &amp; live shows</strong> – when cameras add value, generational viewing habits, and sell-out arena events that prove fan loyalty.</li><li><strong>Omni-channel campaigns done right</strong> – host-reads, programmatic 30-second spots, social clips, rooftop product launches and custom-branded beer cans all working together.</li><li><strong>Programmatic &amp; targeting</strong> – Acast’s dynamic ad insertion and Comscore/AI audience tools that make premium inventory as easy to buy as display ads.</li><li><strong>Niche riches</strong> – longevity, mental-health and other “sticky” verticals where brands like BetterHelp pour multi-million-euro budgets.</li><li><strong>AI’s mixed promise</strong> – brilliant for multilingual workflows, transcripts and smart ad-placement; still uncanny for synthetic host voices.</li><li><strong>Monetizing community</strong> – merch drops, exclusive clubs and why podcasts turn hosts into trusted influencers rather than CPM machines.</li></ul><p><br></p><h4>Connect with today’s voices</h4><ul><li><strong>Nina Wüst</strong> –<a href="https://www.linkedin.com/in/ninawuest" rel="noopener noreferrer" target="_blank"> LinkedIn</a> |<a href="https://www.instagram.com/nina.wuest/" rel="noopener noreferrer" target="_blank"> Instagram</a></li><li><strong>Max Conrad</strong> –<a href="https://www.linkedin.com/in/maximilianconrad1000" rel="noopener noreferrer" target="_blank"> LinkedIn</a> |<a href="https://www.instagram.com/mr.max.conrad/" rel="noopener noreferrer" target="_blank"> Instagram</a></li></ul><p><br></p><h4>Support our partners at</h4><ul><li><strong>DMEXCO</strong> –<a href="https://www.linkedin.com/company/dmexco/" rel="noopener noreferrer" target="_blank"> LinkedIn</a> |<a href="https://www.instagram.com/dmexco/" rel="noopener noreferrer" target="_blank"> Instagram</a></li><li><strong>BVDW</strong> –<a href="https://www.linkedin.com/company/german-federal-association-of-the-digital-economy-bvdw-e.v.-/" rel="noopener noreferrer" target="_blank"> LinkedIn</a> |<a href="https://www.instagram.com/bvdw.ev/" rel="noopener noreferrer" target="_blank"> Instagram</a></li></ul><p><br></p><p>Stay tuned, subscribe, and drop us a review.</p><p>Follow Nina and Max on social for more takes on audio’s future - and keep an ear out for our next episode!</p><br><p><em>This podcast is produced by Hypecast Productions.</em></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

AMPLIFY - Insights & Expert Talks for the Audio Industry

Maximilian Conrad

Is Podcasting’s Next Boom Omni-Channel? – Nina Wüst, Acast

JUN 28, 202551 MIN
AMPLIFY - Insights & Expert Talks for the Audio Industry

Is Podcasting’s Next Boom Omni-Channel? – Nina Wüst, Acast

JUN 28, 202551 MIN

Description

<p>Welcome to <strong>episode 1</strong> of the AMPLIFY podcast!</p><p>Our inaugural guest is <strong>Nina Wüst</strong>, Sales Director DACH at <strong>Acast</strong>, the world-leading podcast hosting, ad-tech and sales platform. Host Max Conrad, co-founder of Hypecast, guides the conversation from a cosy mobile studio parked at OMR Festival 2025.</p><h4><br></h4><h4>Main topic</h4><p>Nina and Max dissect the 2025 podcast landscape, spotlighting why an <strong>omni-channel strategy</strong> - audio, video, social, live events and merch - will define the medium’s next growth phase.</p><h4><br></h4><h4>What we cover</h4><ul><li><strong>Nina’s route to Acast</strong> – from sports journalism and head-hunting to running sales for one of podcasting’s biggest players, and the hard-won sales lessons she still uses daily.</li><li><strong>The German market’s “education gap”</strong> – why brands still treat podcasts like radio, how sales houses differ from Spotify, and where dynamic ad-insertion fits.</li><li><strong>Video podcasts &amp; live shows</strong> – when cameras add value, generational viewing habits, and sell-out arena events that prove fan loyalty.</li><li><strong>Omni-channel campaigns done right</strong> – host-reads, programmatic 30-second spots, social clips, rooftop product launches and custom-branded beer cans all working together.</li><li><strong>Programmatic &amp; targeting</strong> – Acast’s dynamic ad insertion and Comscore/AI audience tools that make premium inventory as easy to buy as display ads.</li><li><strong>Niche riches</strong> – longevity, mental-health and other “sticky” verticals where brands like BetterHelp pour multi-million-euro budgets.</li><li><strong>AI’s mixed promise</strong> – brilliant for multilingual workflows, transcripts and smart ad-placement; still uncanny for synthetic host voices.</li><li><strong>Monetizing community</strong> – merch drops, exclusive clubs and why podcasts turn hosts into trusted influencers rather than CPM machines.</li></ul><p><br></p><h4>Connect with today’s voices</h4><ul><li><strong>Nina Wüst</strong> –<a href="https://www.linkedin.com/in/ninawuest" rel="noopener noreferrer" target="_blank"> LinkedIn</a> |<a href="https://www.instagram.com/nina.wuest/" rel="noopener noreferrer" target="_blank"> Instagram</a></li><li><strong>Max Conrad</strong> –<a href="https://www.linkedin.com/in/maximilianconrad1000" rel="noopener noreferrer" target="_blank"> LinkedIn</a> |<a href="https://www.instagram.com/mr.max.conrad/" rel="noopener noreferrer" target="_blank"> Instagram</a></li></ul><p><br></p><h4>Support our partners at</h4><ul><li><strong>DMEXCO</strong> –<a href="https://www.linkedin.com/company/dmexco/" rel="noopener noreferrer" target="_blank"> LinkedIn</a> |<a href="https://www.instagram.com/dmexco/" rel="noopener noreferrer" target="_blank"> Instagram</a></li><li><strong>BVDW</strong> –<a href="https://www.linkedin.com/company/german-federal-association-of-the-digital-economy-bvdw-e.v.-/" rel="noopener noreferrer" target="_blank"> LinkedIn</a> |<a href="https://www.instagram.com/bvdw.ev/" rel="noopener noreferrer" target="_blank"> Instagram</a></li></ul><p><br></p><p>Stay tuned, subscribe, and drop us a review.</p><p>Follow Nina and Max on social for more takes on audio’s future - and keep an ear out for our next episode!</p><br><p><em>This podcast is produced by Hypecast Productions.</em></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>