<p>This week on PodBiz, NJ sits down with <strong>Patrick Hill</strong>, Founder and CEO of <strong>Disctopia</strong>, to unpack where power, money, and influence are converging across podcasting, music, and creator platforms.</p><p>Patrick brings a platform-level view of the industry. He explains why monetization is increasingly tied to access, subscriptions, and distribution control, how opinion-based media has become financially powerful, and why long-form content remains the engine behind sustainable revenue.</p><br><p>From creator subscriptions to streaming versus RSS, from indie hustle to enterprise platforms, this conversation connects the cultural shifts shaping podcasting to the business models emerging underneath them.</p><p><br></p><h3>In this episode, we cover:</h3><ul><li>Why the money sits between content creation and distribution</li><li>How subscriptions and exclusive access are reshaping monetization</li><li>Why people now pay for opinions, not just information</li><li>The role of community and cause-driven creators in building leverage</li><li>How Disctopia evolved from music streaming into podcast hosting</li><li>Streaming vs RSS and where Patrick believes the industry is heading</li><li>Why long-form content is where revenue is actually generated</li><li>The relationship between short-form visibility and long-form income</li></ul><p><br></p><h3>Key moments:</h3><p><strong> (01:44)</strong> Where Patrick sees money concentrated in podcasting</p><p><strong> (02:14)</strong> Subscriptions, exclusivity, and creator access</p><p><strong> (05:36)</strong> Entertainment, opinion, and monetization power</p><p><strong> (07:31) </strong>Creators, causes, and niche communities</p><p><strong> (12:46) </strong>How Disctopia entered podcasting</p><p><strong> (17:47) </strong>Streaming vs RSS and future formats</p><p><strong> (22:08)</strong> Long-form content as a revenue driver</p><p><strong> (36:13) </strong>What Patrick would do differently building today</p><h3><br></h3><h3>About Patrick Hill</h3><p>Patrick Hill is the Founder and CEO of <strong>Disctopia</strong>, a creator-first platform supporting podcasting, music, audiobooks, and streaming distribution. With a background in information technology and software development, Patrick has built Disctopia into a multi-format platform serving independent creators, enterprise clients, and institutions. His work focuses on helping creators distribute content, build community, and get paid.</p><p><br></p><h3>Additional PodBiz Buzz</h3><p>Patrick on where real leverage comes from:</p><blockquote>“Long form gets you paid. Short form gets you noticed.”</blockquote><p>Patrick on subscriptions and access:</p><blockquote>“People are paying exclusive pricing for opinions. That’s where the money is.”</blockquote><p>Patrick on creators and power:</p><blockquote>“Money and power are starting to live in independent voices.”</blockquote><p><br></p><p><strong>PodBiz is the podcast about the business of podcasting.</strong>  Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: <strong>Where’s the money in podcasting?</strong></p><p>Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.</p><p>Learn more: njbmedia.co | thepodhouseproductions.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

PodBiz | Where's The Money In Podcasting?

Norma Jean Belenky & John Kiernan

Where Power, Subscriptions, and Distribution Meet with Patrick Hill of Disctopia

FEB 9, 202643 MIN
PodBiz | Where's The Money In Podcasting?

Where Power, Subscriptions, and Distribution Meet with Patrick Hill of Disctopia

FEB 9, 202643 MIN

Description

<p>This week on PodBiz, NJ sits down with <strong>Patrick Hill</strong>, Founder and CEO of <strong>Disctopia</strong>, to unpack where power, money, and influence are converging across podcasting, music, and creator platforms.</p><p>Patrick brings a platform-level view of the industry. He explains why monetization is increasingly tied to access, subscriptions, and distribution control, how opinion-based media has become financially powerful, and why long-form content remains the engine behind sustainable revenue.</p><br><p>From creator subscriptions to streaming versus RSS, from indie hustle to enterprise platforms, this conversation connects the cultural shifts shaping podcasting to the business models emerging underneath them.</p><p><br></p><h3>In this episode, we cover:</h3><ul><li>Why the money sits between content creation and distribution</li><li>How subscriptions and exclusive access are reshaping monetization</li><li>Why people now pay for opinions, not just information</li><li>The role of community and cause-driven creators in building leverage</li><li>How Disctopia evolved from music streaming into podcast hosting</li><li>Streaming vs RSS and where Patrick believes the industry is heading</li><li>Why long-form content is where revenue is actually generated</li><li>The relationship between short-form visibility and long-form income</li></ul><p><br></p><h3>Key moments:</h3><p><strong> (01:44)</strong> Where Patrick sees money concentrated in podcasting</p><p><strong> (02:14)</strong> Subscriptions, exclusivity, and creator access</p><p><strong> (05:36)</strong> Entertainment, opinion, and monetization power</p><p><strong> (07:31) </strong>Creators, causes, and niche communities</p><p><strong> (12:46) </strong>How Disctopia entered podcasting</p><p><strong> (17:47) </strong>Streaming vs RSS and future formats</p><p><strong> (22:08)</strong> Long-form content as a revenue driver</p><p><strong> (36:13) </strong>What Patrick would do differently building today</p><h3><br></h3><h3>About Patrick Hill</h3><p>Patrick Hill is the Founder and CEO of <strong>Disctopia</strong>, a creator-first platform supporting podcasting, music, audiobooks, and streaming distribution. With a background in information technology and software development, Patrick has built Disctopia into a multi-format platform serving independent creators, enterprise clients, and institutions. His work focuses on helping creators distribute content, build community, and get paid.</p><p><br></p><h3>Additional PodBiz Buzz</h3><p>Patrick on where real leverage comes from:</p><blockquote>“Long form gets you paid. Short form gets you noticed.”</blockquote><p>Patrick on subscriptions and access:</p><blockquote>“People are paying exclusive pricing for opinions. That’s where the money is.”</blockquote><p>Patrick on creators and power:</p><blockquote>“Money and power are starting to live in independent voices.”</blockquote><p><br></p><p><strong>PodBiz is the podcast about the business of podcasting.</strong> Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: <strong>Where’s the money in podcasting?</strong></p><p>Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.</p><p>Learn more: njbmedia.co | thepodhouseproductions.com</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>