Ep 11: Why top brand loyalty programmes feature mail with Natalie Milner
NOV 5, 202512 MIN
Ep 11: Why top brand loyalty programmes feature mail with Natalie Milner
NOV 5, 202512 MIN
Description
<p>Is mail the key to building and maintaining strong customer relationships? </p><p><br></p><p>In this episode of Mail Unleashed, former Group Membership & Loyalty Director at the AA, Natalie Milner, shares insights from her career, as she and Rory Sutherland sit down to discuss: </p><p><br></p><ul><li>The importance of making sure that customers feel valued </li></ul><ul><li>Two examples of successful direct mail campaigns from Wickes and Loaf </li></ul><ul><li>How mail can make customers feel appreciated </li></ul><ul><li>Natalie’s experience with mail at the AA </li></ul><p> </p><p>Tune in to find out why top brands are turning to mail for their loyalty programmes. </p><p> </p><p>00:00 Intro </p><p>00:41 Welcome to Natalie </p><p>01:25 Natalie's first example of a successful mail campaign – Wickes </p><p>04:50 Natalie's second example of a successful mail campaign – Loaf </p><p>06:00 The AA and direct mail </p><p>06:51 The importance of having a holistic view in media selection </p><p>09:03 Why physical marketing makes an impact </p><p>12:09 Outro </p><p> </p><p>Natalie has years of experience working for big name brands like the AA, Curry’s plc and Wickes. </p><p><br></p><p>She helps organisations transform their brand and customer experience by integrating media and connecting touchpoints to acquire, engage and retain more customers- increasing loyalty. </p><p> </p><p><strong>Follow Natalie. </strong></p><p><strong>LinkedIn </strong>- <a href="https://www.linkedin.com/in/natalie-milner-b65a601/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/natalie-milner-b65a601/</a> </p><p> </p><p><strong>Follow Rory. </strong></p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/in/rorysutherland/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/rorysutherland/</a> </p><p><strong>X</strong> - <a href="https://x.com/rorysutherland" target="_blank" rel="ugc noopener noreferrer">https://x.com/rorysutherland</a> </p><p> </p><p><strong>Watch the full episode. </strong></p><p><strong>Website</strong> - <a href="https://www.marketreach.co.uk/mail-unleashed/natalie-milner-cmo" target="_blank" rel="ugc noopener noreferrer">https://www.marketreach.co.uk/mail-unleashed/natalie-milner-cmo</a> </p><p><strong>YouTube</strong> - <a href="https://youtu.be/VVfz9WBaVxA" target="_blank" rel="ugc noopener noreferrer">https://youtu.be/VVfz9WBaVxA</a> </p><p> </p><p>Want to see how mail delivers big results? Follow us for fresh ideas and standout success stories. ⬇️ </p><p> </p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/company/marketreach-from-royal-mail/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/marketreach-from-royal-mail/</a> </p><p><strong>X</strong> - <a href="https://x.com/MarketreachUK" target="_blank" rel="ugc noopener noreferrer">https://x.com/MarketreachUK</a> </p><p><strong>Facebook</strong> - <a href="https://www.facebook.com/p/Marketreach-100057126832884/" target="_blank" rel="ugc noopener noreferrer">https://www.facebook.com/p/Marketreach-100057126832884/</a> </p><p><strong>TikTok</strong> - <a href="https://www.tiktok.com/@marketreachuk" target="_blank" rel="ugc noopener noreferrer">https://www.tiktok.com/@marketreachuk</a></p>
