Ep 7: From Screwfix to Trainline: Jo McClintock on growing brands with mail
SEP 10, 202525 MIN
Ep 7: From Screwfix to Trainline: Jo McClintock on growing brands with mail
SEP 10, 202525 MIN
Description
<p>Want to find out why highly personalised mail is more likely to create beautiful moments? </p><p><br></p><p>VP of Brand & Marketing at Trainline, Jo McClintock, talks to Rory Sutherland about capturing the attention of elusive audiences with mail to change ingrained habits. </p><p><br></p><p>Throughout the episode, Jo and Rory discuss:</p><p><br></p><ul><li>Jo’s time at Screwfix and how it scaled from a garden shed to an international brand through highly targeted direct mail</li></ul><ul><li>The benefits of printed catalogues to reach new audiences </li></ul><ul><li>How Jo discovered the value of personalisation in marketing at Moonpig </li></ul><ul><li>Why direct mail is an effective, efficient and sustainable marketing channel </li></ul><p> </p><p>Plus, Jo shares with Rory examples of the personalised mailings and perfect moments she’s created, that have captured hearts and helped build these brands along the way. </p><p> </p><p>00:00 Intro </p><p>00:41 Welcome to Jo </p><p>01:09 Jo’s marketing journey with Screwfix </p><p>02:31 Jo and Rory discuss the power of printed catalogues </p><p>04:21 Jo’s beginnings with mail at Screwfix and mastering audience segmentation </p><p>08:11 Jo’s next career step – learning the value of personalisation at Moonpig </p><p>14:14 How direct mail can work create sustainable habits </p><p>16:06 From Moonpig to Trainline – Jo discusses the potential to use door drops for season ticket holders </p><p>22:22 Outro </p><p> </p><p>Jo McClintock is VP of Brand & Marketing at Trainline, leading record-breaking growth across UK and international markets. With 18+ years’ experience, she combines creative leadership with sharp commercial mindset. </p><p><br></p><p>She focuses on building high-performing teams and award-winning campaigns like “I Came by Train” to drive acquisition, loyalty, and sustainable brand impact. </p><p> </p><p><strong>Follow Jo. </strong></p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/in/jo-mcclintock-8741385/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/jo-mcclintock-8741385/</a> </p><p> </p><p><strong>Follow Rory.</strong> </p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/in/rorysutherland/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/rorysutherland/</a> </p><p><strong>X</strong> - <a href="https://x.com/rorysutherland" target="_blank" rel="ugc noopener noreferrer">https://x.com/rorysutherland</a> </p><p> </p><p><strong>Watch the full episode here:</strong> </p><p><strong>Website</strong> - <a href="https://www.marketreach.co.uk/mail-unleashed/jo-mcclintock-trainline" target="_blank" rel="ugc noopener noreferrer">https://www.marketreach.co.uk/mail-unleashed/jo-mcclintock-trainline</a> </p><p><strong>YouTube</strong> - <a href="https://youtu.be/F2LdFxlc8t8" target="_blank" rel="ugc noopener noreferrer">https://youtu.be/F2LdFxlc8t8</a> </p><p> </p><p>Thinking of including mail in your media mix? Follow us on our socials for more great examples of why mail can have a lasting impact. ⬇️ </p><p> </p><p><strong>LinkedIn </strong>- <a href="https://www.linkedin.com/company/marketreach-from-royal-mail/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/marketreach-from-royal-mail/</a> </p><p><strong>X</strong> - <a href="https://x.com/MarketreachUK" target="_blank" rel="ugc noopener noreferrer">https://x.com/MarketreachUK</a> </p><p><strong>Facebook</strong> - <a href="https://www.facebook.com/p/Marketreach-100057126832884/" target="_blank" rel="ugc noopener noreferrer">https://www.facebook.com/p/Marketreach-100057126832884/</a> </p><p><strong>TikTok</strong> - <a href="https://www.tiktok.com/@marketreachuk" target="_blank" rel="ugc noopener noreferrer">https://www.tiktok.com/@marketreachuk</a> </p>
