Ep 8: Tangible mail: the key to unlocking digital brand growth
OCT 2, 202518 MIN
Ep 8: Tangible mail: the key to unlocking digital brand growth
OCT 2, 202518 MIN
Description
<p>Why would a digital giant like Google use direct mail when their entire world is online? </p><p><br></p><p>In this episode of Mail Unleashed, Nishma Patel Robb, Founder & CEO of The Glittersphere, explains how brands can avoid becoming one dimensional with mail. </p><p><br></p><p>Together, Nishma and host Rory Sutherland talk about: </p><ul><li>How mail allows you to get creative </li></ul><ul><li>How Nishma used mail to build Google’s brand </li></ul><ul><li>The future role mail can play in helping brands reach new audiences </li></ul><ul><li>Mail’s tactility can hold customer attention </li></ul><p> </p><p>Plus, you’ll hear from both Nishma and Rory on why mail’s powers can’t be ignored. </p><p> </p><p>00:00 Intro </p><p>00:41 Welcome to Nishma </p><p>01:52 Why would Google use direct mail? </p><p>06:10 Why using physical media can give digital brands a bit of life </p><p>07:49 Two main challenges for marketers: short-term ROI measurement and sustainability </p><p>08:41 Nishma discusses the Google direct mail online child safety campaign </p><p>11:39 Nishma’s plans for using mail at The Glittersphere to reach new communities </p><p>15:15 The evolution of direct mail. What does the future hold for this marketing medium? </p><p>16:44 Why all young creatives should visit The History of Advertising Trust </p><p>17:34 Outro </p><p> </p><p>Nishma is the founder of Glittersphere and former Google UK Brand Chief. She empowers ambitious women to build influence with visibility, clarity, and Authentic Intelligence. </p><p><br></p><p>A global speaker and brand strategist, she helps leaders show up with authority, in rooms, on stages, and beyond social. </p><p> </p><p><strong>Follow Nishma. </strong></p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/in/nishmapatelrobb/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/nishmapatelrobb/</a> </p><p><strong>X </strong>- <a href="https://x.com/nishmarobb" target="_blank" rel="ugc noopener noreferrer">https://x.com/nishmarobb</a> </p><p><strong> </strong></p><p><strong>Follow Rory. </strong></p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/in/rorysutherland/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/rorysutherland/</a> </p><p><strong>X </strong>- <a href="https://x.com/rorysutherland" target="_blank" rel="ugc noopener noreferrer">https://x.com/rorysutherland</a> </p><p> </p><p><strong>Watch the full episode. </strong> </p><p><strong>Website</strong> - <a href="https://www.marketreach.co.uk/mail-unleashed/nishma-patel-robb-the-glittersphere" target="_blank" rel="ugc noopener noreferrer">https://www.marketreach.co.uk/mail-unleashed/nishma-patel-robb-the-glittersphere</a> </p><p><strong>YouTube</strong> - <a href="https://youtu.be/KYfcEplYQtM" target="_blank" rel="ugc noopener noreferrer">https://youtu.be/KYfcEplYQtM</a> </p><p> </p><p>Curious about the power of mail in your marketing mix? Follow us for fresh inspiration and real-world examples that show how mail delivers impressive business results. ⬇️ </p><p> </p><p><strong>LinkedIn</strong> - <a href="https://www.linkedin.com/company/marketreach-from-royal-mail/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/marketreach-from-royal-mail/</a> </p><p><strong>X</strong> - <a href="https://x.com/MarketreachUK" target="_blank" rel="ugc noopener noreferrer">https://x.com/MarketreachUK</a> </p><p><strong>Facebook</strong> - <a href="https://www.facebook.com/p/Marketreach-100057126832884/" target="_blank" rel="ugc noopener noreferrer">https://www.facebook.com/p/Marketreach-100057126832884/</a> </p><p><strong>TikTok</strong> - <a href="https://www.tiktok.com/@marketreachuk" target="_blank" rel="ugc noopener noreferrer">https://www.tiktok.com/@marketreachuk</a></p>
