<p>Cyberstarts (VC focused on cybersecurity) has an insane hit rate - its first fun turned $50M into $2B within 3 years investing in 9 founders. Founded by Gili Raanan, their approach (which they call &quot;Sunrise&quot;) inverts the pre-idea / pre-product stage. Instead of choosing a market / technology to bet on, they invest in founder teams pre-product, use a network of CSIOs to identify demand, validate by selling, <em>then</em> begin to build the product. </p><p>In this episode, Rob breaks down Cyberstarts&#39; approach from the lens of PULL and customer demand - including why Cyberstarts&#39; approach has an advantage over other VCs, what can be learned from both a founder and a VC perspective - and a few areas that he would approach differently.</p><p>Invest like the Best interview with Gili Raanan: <a href="https://open.spotify.com/episode/17bGtmv07dqxJIXoXnvnIf?si=JBz-tY39QHmwsu_Cjr52bQ " target="_blank" rel="noopener noreferer">Spotify</a>, <a href="https://colossus.com/episode/cybersecurity-investment-playbook/" target="_blank" rel="noopener noreferer">transcript</a>, <a href="https://www.cyberstarts.com/" target="_blank" rel="noopener noreferer">Cyberstarts webpage</a></p><p>Rob&#39;s Substack post here, &quot;Inverting the idea stage&quot;: <a href="https://howtogrow.substack.com/" target="_blank" rel="noopener noreferer">LINK</a></p><p>PMF Camp / Work with Rob: <a href="https://docs.google.com/document/d/1DGl8TBwakjIp7ER5lr5um_9rcGzrudqK8UkftUMQzFs/edit?tab=t.0" target="_blank" rel="noopener noreferer">LINK</a></p><p>Pre-order Rob&#39;s book (&quot;The Power of PULL&quot;) - <a href="https://amzn.to/48KC1yv" target="_blank" rel="noopener noreferer">Amazon</a></p><p>Connect with Rob on LinkedIn: <a href="https://www.linkedin.com/in/rsnyder1/" target="_blank" rel="noopener noreferer">LINK</a></p><p><br></p><p><br></p>