<description>&lt;p&gt;There are two types of PULL out there. If a customer has either of them - and if your Supply fits - they will rip a product out of your hands. Here is how Rob defines them:&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;COPING PULL&lt;/strong&gt;: A buyer who is prioritizing a project right now, but their current approach is sufficiently bad that they are COPING - struggling against their current approach.&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;&lt;strong&gt;BLOCKED PULL&lt;/strong&gt;: A buyer who would prioritize a project right now if they could - but their existing options are unworkable, so they are BLOCKED.&lt;/p&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;In this episode, Rob dives into the difference between the two, case studies of each, how to find them, and common pitfalls that founders run into. &lt;/p&gt;&lt;p&gt;Substack post: “Blocked or Coping?”&lt;/p&gt;&lt;p&gt;Rob&amp;#39;s Substack post here: &lt;a href="https://howtogrow.substack.com/"&gt;&lt;u&gt;⁠LINK⁠&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;PMF Camp / Work with Rob: &lt;a href="https://docs.google.com/document/d/1DGl8TBwakjIp7ER5lr5um_9rcGzrudqK8UkftUMQzFs/edit?tab=t.0"&gt;&lt;u&gt;⁠LINK⁠&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Pre-order Rob&amp;#39;s book (&amp;quot;The Power of PULL&amp;quot;): &lt;a href="https://amzn.to/48KC1yv"&gt;&lt;u&gt;⁠Amazon⁠&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Connect with Rob on LinkedIn: &lt;a href="https://www.linkedin.com/in/rsnyder1/"&gt;&lt;u&gt;⁠LINK⁠&lt;/u&gt;&lt;/a&gt;&lt;/p&gt;
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There are two types of PULL out there. If a customer has either of them - and if your Supply fits - they will rip a product out of your hands. Here is how Rob defines them:<ol><li>COPING PULL: A buyer who is prioritizing a project right now, but their current approach is sufficiently bad that they are COPING - struggling against their current approach.</li><li>BLOCKED PULL: A buyer who would prioritize a project right now if they could - but their existing options are unworkable, so they are BLOCKED.</li></ol>In this episode, Rob dives into the difference between the two, case studies of each, how to find them, and common pitfalls that founders run into. Substack post: “Blocked or Coping?”Rob&#39;s Substack post here: <a href="https://howtogrow.substack.com/">⁠LINK⁠</a>PMF Camp / Work with Rob: <a href="https://docs.google.com/document/d/1DGl8TBwakjIp7ER5lr5um_9rcGzrudqK8UkftUMQzFs/edit?tab=t.0">⁠LINK⁠</a>Pre-order Rob&#39;s book (&quot;The Power of PULL&quot;): <a href="https://amzn.to/48KC1yv">⁠Amazon⁠</a>Connect with Rob on LinkedIn: <a href="https://www.linkedin.com/in/rsnyder1/">⁠LINK⁠</a>

The Physics of Startups

Is your customer BLOCKED or COPING?

Is your customer BLOCKED or COPING?

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