<p>Today we’re learning from true masters of their craft - the heroes behind infomercials and “As seen on TV” product - who understand PULL more intuitively than the best marketers.</p><p>Rob breaks down the “TurboPump” infomercial, which communicates just about everything a customer needs to know within 16 seconds. Lessons include:</p><ul><li><p>Sequencing a sales call</p></li><li><p>How to describe how your product works</p></li><li><p>How to improve your sales calls using this approach</p></li><li><p>How to differentiate your supply vs. others</p></li></ul><p>Turbo Pump infomercial: <a href="https://youtu.be/MtzSgzijGyk?si=4EfpEv7MaffDvRAc⁠ " target="_blank" rel="noopener noreferer">YOUTUBE</a> <a href="https://youtu.be/MtzSgzijGyk?si=4EfpEv7MaffDvRAc"><u>https://youtu.be/MtzSgzijGyk?si=4EfpEv7MaffDvRAc</u></a> </p><p>Breathe Easy Humidifier infomercial: <a href="https://youtu.be/sOfvyY11kCo?si=FG5xHXFuufF7DksF⁠" target="_blank" rel="noopener noreferer">YOUTUBE</a> </p><p>---</p><p>Work with Rob: <a href="https://docs.google.com/document/d/1DGl8TBwakjIp7ER5lr5um_9rcGzrudqK8UkftUMQzFs/edit?tab=t.0" target="_blank" rel="noopener noreferer">INFO</a></p><p>Rob&#39;s Substack post here:<a href="https://howtogrow.substack.com/"> <u>⁠LINK⁠</u></a></p><p>PMF Camp / Work with Rob:<a href="https://docs.google.com/document/d/1DGl8TBwakjIp7ER5lr5um_9rcGzrudqK8UkftUMQzFs/edit?tab=t.0"> <u>⁠LINK⁠</u></a></p><p>Pre-order Rob&#39;s book (&quot;The Power of PULL&quot;) -<a href="https://amzn.to/48KC1yv"> <u>⁠Amazon⁠</u></a></p><p>Connect with Rob on LinkedIn:<a href="https://www.linkedin.com/in/rsnyder1/"> <u>⁠LINK⁠</u></a></p>