<p>One of the most challenging things about identifying PULL in customers is understanding what they are telling you. In this conversation, Rob discusses the “hairball” that customers often spit out - a mix of demand, supply, history, random red herrings - and how to translate that into Demand. </p><p>Rob's Substack post here:<a href="https://howtogrow.substack.com/"> <u>LINK</u></a></p><p>PMF Camp / Work with Rob:<a href="https://docs.google.com/document/d/1DGl8TBwakjIp7ER5lr5um_9rcGzrudqK8UkftUMQzFs/edit?tab=t.0"> <u>LINK</u></a></p><p>Pre-order Rob's book ("The Power of PULL") -<a href="https://amzn.to/48KC1yv"> <u>Amazon</u></a></p><p>Connect with Rob on LinkedIn:<a href="https://www.linkedin.com/in/rsnyder1/"> <u>LINK</u></a><br></p>