Behind Gotham Production Studios: Brianna Peters on Building a Podcast Business in NYC
APR 21, 202657 MIN
Behind Gotham Production Studios: Brianna Peters on Building a Podcast Business in NYC
APR 21, 202657 MIN
Description
I sit down with Brianna Peters, co-founder of Gotham Production Studios and The Gotham Network in Times Square, to talk about what it took to rebuild after COVID nearly wiped out everything they created. We get into their failed second business and the five years it took to get back on solid ground. Brianna breaks down how running a fully automated studio in NYC works, how she started networking her way into referrals and new clients, and the 24-hour rule she and her husband Matt use to keep ideas alive when you're running a business together. We also get into showing up on camera when you're naturally shy, using Instagram trial reels to test content, and somewhere in between all of that, we end up on make-out stories, being a daytime girl vs a nighttime girl, and whether or not I should dye my hair brown.
Chapters:
00:15 – Meeting Brianna & what Gotham is
02:55 – Rebuilding for 5 years after COVID
08:34 – The second business that failed anyway
13:22 – Where Gotham is headed next
16:34 – Manifesting money & the $5 story
19:44 – How the studio started from Matt’s podcast
23:03 – Using podcasting as a digital resume
29:29 – Big podcasts, comedians & who comes through Gotham
30:46 – Why most podcasts don’t last
34:18 – Posting every day, trial reels & low views
38:49 – I took someone’s phone & started fixing their Instagram??
40:50 – Business conversations & people opening up
49:45 – Random NYC event & meeting people
50:12 – Almost getting put in a movie
55:35 – Hosting people at 4AM & being a daytime vs night person
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