Holistic Cooking & MLB Players: Chef Shannon on Launching The Green Kitchen

MAY 5, 202638 MIN
MaDi Tells All - Buffalo to Building Brands

Holistic Cooking & MLB Players: Chef Shannon on Launching The Green Kitchen

MAY 5, 202638 MIN

Description

I sit down with Chef Shannon Woodruff, a holistic chef and founder of The Green Kitchen, who somehow ended up selling $12 meal prep containers to coworkers before accidentally building a six-figure business. We get into Epstein-Barr, heavy metal poisoning, chelation therapy, the Medical Medium protocol, why organic kale might be working against you, colonics, neurotransmitter testing, and how a toxic relationship was wrecking her gut the entire time. Plus gin as the more logical alcohol choice, the Whole30 rabbit hole, and not eating fast food in over a decade. On the business side, the Arnold Schwarzenegger audiobook moment that led directly to cooking for MLB players during spring training, scaling to nearly a quarter million in year-one revenue, Girl Dinner boxes in a Phoenix juice shop, a Girl Dinner cart launching soon, coaching chefs on pricing and contracts instead of cooking, pulling clients on Tiktok at under 50 followers, and why Instagram is a chef's most underused digital resume. Chapters: 00:00 – Meeting Chef Shannon in Scottsdale after she cooked a private feast 01:47 – Fourth generation Arizona native, Miss Arizona aunt, and a great aunt who cooked for the Phoenix Suns 03:11 – Growing up on SpaghettiOs and Hamburger Helper, then overhauling everything 05:37 – Reactivated Epstein-Barr, heavy metal poisoning, and the 'real foods' diet that reversed it 06:11 – SIBO, colonics, celery juice, and the spiritual side of gut health 10:26 – How Shannon accidentally became a personal chef by selling meals to co-workers out of their office kitchen 19:35 – Listening to the Arnold Schwarzenegger book, a text from a company placing chefs with pro athletes, and nearly a quarter million in year one 21:48 – What Shannon's coaching for personal chefs actually covers and why no one else is doing it 25:03 – Why 500 loyal followers beats 500K disengaged ones, and The Green Kitchen's wholesale deal with Kaleidoscope Juice 26:14 – The Girl Dinner box launch and a Girl Dinner cart coming to Arizona 28:07 – The Scottsdale Airbnb, 2am girl dinners, and why everyone should do at least one year in hospitality 31:08 – The best alcohol to drink if you're health-conscious 32:30 – Leaving a high-stress relationship and watching SIBO disappear within two weeks 33:48 – Severe TMJ, face yoga, and how leaving the hospitality industry changed her body 35:19 – Storytelling as the most important part of building a brand and where to find Chef Shannon Come on the pod, sponsor an episode, collab, or just reach out  ⁠▫️ https://linktr.ee/maditellsall Follow my world outside the podcast (food, tailgates, health, behind-the-scenes life) ⁠▫️ https://linktr.ee/madelinehall.nyc Thanks for being here guys. Like, share and subscribe! Catch me yap same time next week, bring snacks! Learn more about your ad choices. Visit megaphone.fm/adchoices