<description>&lt;p&gt;In today’s world of viral videos, outrageous stunts, and attention-grabbing headlines, trust often takes a back seat to visibility. But what if trust isn’t just important—it’s everything?&lt;/p&gt;&lt;p&gt;In this episode, we explore &lt;strong&gt;why building trust is more valuable than chasing attention&lt;/strong&gt; and why your brand’s reputation is the ultimate asset. You’ll hear:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why gimmicks and controversy can cost you more than they gain&lt;/li&gt;&lt;li&gt;The timeless wisdom behind trust and credibility&lt;/li&gt;&lt;li&gt;The &lt;em&gt;bar analogy&lt;/em&gt; that explains why rushing relationships (and sales) never works&lt;/li&gt;&lt;li&gt;Practical ways to start building trust at scale for your brand&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’ve ever wondered why short-term attention doesn’t translate to long-term success, this episode is for you.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Listen now and start shifting your strategy from attention-seeking to trust-building.&lt;/strong&gt;&lt;/p&gt;</description>

Shoppe Talk - Stories About Branding, Business, Marketing, History, and Creative Philosophy

Jesse Mansfield | CEO @ Print Shoppe

Trust Over Attention - Part 1: The Importance of Trust

AUG 21, 20257 MIN
Shoppe Talk - Stories About Branding, Business, Marketing, History, and Creative Philosophy

Trust Over Attention - Part 1: The Importance of Trust

AUG 21, 20257 MIN

Description

<p>In today’s world of viral videos, outrageous stunts, and attention-grabbing headlines, trust often takes a back seat to visibility. But what if trust isn’t just important—it’s everything?</p><p>In this episode, we explore <strong>why building trust is more valuable than chasing attention</strong> and why your brand’s reputation is the ultimate asset. You’ll hear:</p><ul><li>Why gimmicks and controversy can cost you more than they gain</li><li>The timeless wisdom behind trust and credibility</li><li>The <em>bar analogy</em> that explains why rushing relationships (and sales) never works</li><li>Practical ways to start building trust at scale for your brand</li></ul><p>If you’ve ever wondered why short-term attention doesn’t translate to long-term success, this episode is for you.</p><p><strong>Listen now and start shifting your strategy from attention-seeking to trust-building.</strong></p>