<description>&lt;p&gt;What if you won a free month on the most prominent billboard in your city? What would it say? In this episode, we explore the challenge—and the trap—of trying to make a big splash with one big opportunity. From flashy slogans to viral campaigns, we unpack why chasing attention often backfires and how a simple, trust-driven message can make a lasting impact.&lt;/p&gt;&lt;p&gt;You’ll learn why gimmicks rarely lead to meaningful growth, the hidden costs of attention-grabbing strategies, and how focusing on authenticity can strengthen your brand and your business.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;What You’ll Discover in This Episode:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why most billboard campaigns fail to create real value&lt;/li&gt;&lt;li&gt;The psychology of attention vs. trust&lt;/li&gt;&lt;li&gt;How one sincere message can build a stronger connection than the cleverest slogan&lt;/li&gt;&lt;li&gt;Practical tips for crafting brand messages that resonate deeply&lt;/li&gt;&lt;/ul&gt;</description>

Shoppe Talk - Stories About Branding, Business, Marketing, History, and Creative Philosophy

Jesse Mansfield | CEO @ Print Shoppe

Trust Over Attention - Part 2: What Would Your Billboard Say?

AUG 23, 20256 MIN
Shoppe Talk - Stories About Branding, Business, Marketing, History, and Creative Philosophy

Trust Over Attention - Part 2: What Would Your Billboard Say?

AUG 23, 20256 MIN

Description

<p>What if you won a free month on the most prominent billboard in your city? What would it say? In this episode, we explore the challenge—and the trap—of trying to make a big splash with one big opportunity. From flashy slogans to viral campaigns, we unpack why chasing attention often backfires and how a simple, trust-driven message can make a lasting impact.</p><p>You’ll learn why gimmicks rarely lead to meaningful growth, the hidden costs of attention-grabbing strategies, and how focusing on authenticity can strengthen your brand and your business.</p><p><strong>What You’ll Discover in This Episode:</strong></p><ul><li>Why most billboard campaigns fail to create real value</li><li>The psychology of attention vs. trust</li><li>How one sincere message can build a stronger connection than the cleverest slogan</li><li>Practical tips for crafting brand messages that resonate deeply</li></ul>