David Senra

Steve Stoute is the founder of Translation, the marketing company behind some of the most iconic brand work of the past 25 years, and UnitedMasters, the independent music distribution platform he launched in 2017. Stoute grew up in Queens in the 1980s, where hip-hop was his entire world. He worked his way into the music business, eventually managing Nas and becoming an executive at Sony and then Interscope under Jimmy Iovine. In 1999, at 29, he walked away from a $2 million salary to take a $150,000 job at the Arnell Group — trading income for education. He was there to learn the advertising business from the inside out. What he saw clearly was that Madison Avenue was using an old playbook, failing to see that artists were shaping fashion and other cultural trends. Stoute brokered Jay-Z's S. Carter shoe deal with Reebok — the first sneaker deal for a non-athlete — helped launch McDonald's "I'm Lovin' It" campaign, and came within one meeting of signing LeBron James. He watched an 18-year-old LeBron walk away from a $10 million signing bonus to bet on himself. It confirmed everything Stoute believed: the world had already changed, and the old gatekeepers just hadn't caught up yet. UnitedMasters was built on that same conviction — giving artists ownership of their masters and a direct line to their fans. Show notes: https://www.davidsenra.com/episode/steve-stoute Made possible by Ramp: ⁠https://ramp.com AppLovin: https://applovin.com/senra Deel: https://deel.com/senra HubSpot: ⁠https://hubspot.com Chapters (00:00:00) Run Towards The Unknown (00:04:43) The Men In Black Glasses Nobody Got Paid For (00:07:34) Too Scared To Buy Apple At Nine Dollars (00:15:27) Black Consumers Buy What Isn't Marketed To Them (00:19:13) Betting On The Education, Not The Equity (00:21:39) A Music Video Is Just A TV Commercial (00:24:32) The First Non-Athlete Shoe Deal (00:27:25) LeBron Walks Away From Ten Million To Bet On Himself (00:30:35) Why Are You Giving It Away (00:35:18) If Artists Knew Their Fans They Wouldn't Need A Label (00:39:57) Prince Wrote Slave On His Face (00:46:01) How Jay-Z, Master P, And Wu-Tang Beat The System (00:50:44) The Power Of Repetition (00:54:13) Independent Artists Are The New Small Businesses (00:58:56) Fame And Talent Are Now At Odds (01:04:39) Ryan Coogler's Unprecedented Sinners Deal (01:09:25) Live At The Convergence Of Culture, Technology, And Storytelling (01:11:09) You Can Get Anything Done If You Don't Take Credit (01:12:53) Signing Kobe To Out-Rap Shaq (01:15:25) How You Do Anything Is How You Do Everything (01:18:55) The Barefoot Standoff With Jay-Z (01:22:50) Getting Jay-Z To Write Still D.R.E. (01:28:08) Managing Nas, The Greatest Thing He Ever Did (01:31:00) Walking Into Queensbridge To Find Nas Learn more about your ad choices. Visit megaphone.fm/adchoices

Ed Catmull is the co-founder of ⁠Pixar⁠ and the former president of ⁠Disney Animation⁠.

Gustav Söderström is the Co-Chief Executive Officer of Spotify, the world's largest streaming platform, with more than 760 million users across 180 countries.

Ivanka Trump grew up on construction sites and in boardrooms, learning what it takes to be a builder. At just 22 years old, she started doing real estate for a Brooklyn developer. She notched small wins with construction crews and learned the trade.  Then came the launch of her own fashion brand — which reached over $800 million in annual sales — run simultaneously with the Trump Organization's real estate acquisitions. The centerpiece was the Old Post Office in Washington, D.C., a dilapidated 1890s building she personally shepherded into a thriving urban hotel.  In 2016, she went to Washington, D.C. to provide support to her father in his first term as President of the United States. During the four years in Washington, D.C., she helped in doubling the child tax credit for 40 million families, standing up the first national paid family leave plan for federal employees, passing nine pieces of legislation against human trafficking, and getting the Great American Outdoors Act signed — the largest environmental legislation since Teddy Roosevelt created the national parks. When it ended, she started over, and built again. She co-founded Planet Harvest, creating a market for the 40% of American fruits and vegetables discarded each year because they don't meet cosmetic specifications. She's building Sazan, a 1,400-hectare private island in the Mediterranean with five miles of beachfront. She's investing in founders at the frontier of AI, biotech, robotics, and space. And she's working with Elad Gil to create Alexandria AI, a project that will translate the world's great public-domain literature into every major language and give it away for free. She describes herself as mission-driven now, not achievement-driven. The difference, she says, took her decades to find. Show notes: https://www.davidsenra.com/episode/ivanka-trump Made possible by Ramp: ⁠https://ramp.com⁠ AppLovin: https://axon.ai/senra Deel: https://deel.com/senra Chapters (00:00:00) Knowing What Excites You (00:02:02) The Sazan Island Project (00:07:18) Knowing Who You Are (00:13:06) Creating Stillness (00:16:30) Finding Mentors In Books (00:17:04) Avoid Competition Through Authenticity (00:21:05) Reading As An X-Ray Of The Soul (00:21:29) Phil Knight's Shoe Dog (00:24:55) Meaning Redeemed By Hardship (00:29:39) The Call To Government (00:31:16) Handing Back The Keys (00:41:42) The Reset In Miami (00:46:25) Less And Better (00:50:13) Finding The One Thread (00:55:54) Turning Waste Into An Asset (01:03:38) Democratizing The World's Great Books (01:12:07) Marry The Right Person (01:12:47) Deciding What To Build (01:16:23) No Contract Protects A Bad Partner (01:19:08) Opportunity Where Others See Nothing (01:21:34) Backing Fragile New Ideas Learn more about your ad choices. Visit megaphone.fm/adchoices

Rick Rubin grew up on Long Island obsessed with music — arena rock at 13, punk by high school, then hip-hop when it was still a street movement you could only hear at one club in New York City.