<p>Welcome back to another episode of The Curious Consumer! Today we’re joined by the incredible <a target="_blank" href="https://www.linkedin.com/in/jenna-goldring-ab638558/">Jenna Goldring</a>, co-founder of <a target="_blank" href="https://thehighconfectionary.com/?srsltid=AfmBOooaX7OaKrV3Ua4Fsya1JBZqiNlsroGOmiGFTBXVOD8zEbUfxQ8F">The High Confectionary</a>, to talk about navigating the complex world of hemp-derived THC, building low-dose edibles for a new generation of consumers, and breaking cannabis stigmas through creator collaborations.</p><p>We also dive into PepsiCo’s big bet on fiber and protein, the rise of squeeze bottle innovation, and why 72% of American households are now buying groceries at Walmart. Let’s get into it!</p><p>This episode is brought to you by our friends at Tapcart (<a target="_blank" href="http://www.tapcart.com/"><strong>www.tapcart.com</strong></a>), the ultimate mobile app builder for Shopify brands!</p><p>Get the 2026 Mobile Trends Report HERE → <a target="_blank" href="https://www.tapcart.com/report/2026-trends-report?utm_source=Sponsorship&#38;utm_medium=express-checkout&#38;utm_campaign=2026-trends-report&#38;utm_content=newsletter"><strong>https://www.tapcart.com/report/2026-trends-report</strong></a></p><p>They interviewed 1,200+ shoppers and the findings are wild — 71% of impulse purchases now happen on mobile, and brands are massively over-discounting (50% of shoppers only need 25% off to convert, yet brands are bleeding margin at 40-50%). The report breaks down how top brands like Reformation, Gymshark, and Cymbiotika are using AI to get ahead — plus plug-and-play workflows you can steal. Worth a read if you’re in eComm.</p><p><strong>The Breakdown</strong></p><p>00:00 Interview with co-founder of The High Confectionary02:33 Hemp vs Cannabis 10105:06 The legal challenges of THC09:16 Building an edibles brand during a THC beverage frenzy15:40 The High Confectionary x Broma Bakery product launch18:56 News of the week kickoff22:19 Pepsi's bet on Fiber AND Protein31:03 Tahini in a squeeze bottle 33:17 Food tech that's changing the snack game36:58 Babybel Pro38:59 The iced tea comeback story42:27 Walmart’s grocery dominance46:51 Expo West update47:36 Conclusion</p><p><strong>🎧 Love the show?</strong> Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. </p><p><strong>📧 Get the inside scoop</strong> Subscribe to <a target="_blank" href="https://open.substack.com/pub/expresscheckout">Express Checkout</a>, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at <a target="_blank" href="http://expresscheckout.co">expresscheckout.co</a>.</p><p><strong>🗣️ Let’s connect!</strong> Follow us for behind-the-scenes content, quick tips, and more: <a target="_blank" href="http://instagram.com/expresscheckout"><strong>@expresscheckout</strong></a></p><p><strong>💬 Join the conversation</strong> Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at <strong>[email protected]</strong> :)</p><p><strong>⭐ Help us grow</strong> If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us!</p> <br/><br/>Get full access to Express Checkout at <a href="https://www.expresscheckout.co/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">www.expresscheckout.co/subscribe</a>