<p>We just got back from the “Super Bowl of CPG”, AKA Expo West, and we have <em>thoughts</em>. In this episode, we’re digging into the overall vibe of the show, the trends we saw, the brands that left an impression, and what Expo even is. If you’re looking for a deeper dive into these trends, check out our newsletter from this week, linked below!</p><p></p><p><strong>The Breakdown</strong>00:00 Intro01:15 What Expo West is and who attends08:38 Vibes of the show13:56 The seed oils of it all...16:07 Beef tallow + avo oil18:39 The obsession with “real” ingredients20:27 Eggs are everywhere27:29 How protein + fiber actually showed up (and David’s special appearance...)35:55 The candy dates takeover39:54 Flavor trends: sour, the new “global” flavors, pistachio, and more50:57 Rapid fire trends: baking mixes, hydration, dairy, tortilla chips55:26 Wrap up</p><p><strong>🎧 Love the show?</strong> Subscribe to The Curious Consumer wherever you get your podcasts! New episodes drop weekly. </p><p><strong>📧 Get the inside scoop</strong> Subscribe to <a target="_blank" href="https://open.substack.com/pub/expresscheckout">Express Checkout</a>, our newsletter packed with consumer insights, trends, and exclusive content straight to your inbox at <a target="_blank" href="http://expresscheckout.co">expresscheckout.co</a>.</p><p><strong>🗣️ Let’s connect!</strong> Follow us for behind-the-scenes content, quick tips, and more: <a target="_blank" href="http://instagram.com/expresscheckout"><strong>@expresscheckout</strong></a></p><p><strong>💬 Join the conversation</strong> Have a product you’re curious about? DM us your questions or drop them in the comments—your topic could be featured in our next episode! If you have any thoughts/questions/suggestions, feel free to email us at <strong>[email protected]</strong> :)</p><p><strong>⭐ Help us grow</strong> If you enjoyed this episode, please rate and review us on Apple Podcasts or Spotify. It helps other curious consumers find us!</p><p></p> <br/><br/>Get full access to Express Checkout at <a href="https://www.expresscheckout.co/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_4">www.expresscheckout.co/subscribe</a>