In this episode, Philippe Chapot sits down with Dave Sturgeon to explore his journey and affinity for France. Dave delves into the challenges and current state of the French radio landscape, comparing it to the US market. The conversation transitions to Dave's move from radio to agency work, discussing the efficacy of advertising in both domains. They also touch upon the differences in profit margins between radio and digital advertising, providing insights into the evolving media landscape. This episode offers a nuanced perspective on the intersections of radio, advertising, and international experiences. (0:27) Introduction and meeting Dave Sturgeon (1:15) Dave Sturgeon’s background and love for France (2:44) Challenges and state of French radio landscape versus the US (5:28) Transition from radio to agency work and advertising efficacy (7:18) Profit margins in radio versus digital advertising