<p>Katie Hughes runs Bodyworks — a small-group training facility in a small Scottish town… and in just <strong>9 months</strong> she’s gone from <strong>30 garage-gym members to nearly 120 recurring members</strong>, with trials lined up and capacity in sight.</p><p>In this episode, Katie breaks down what actually drove the growth: a smart opening-day play that brought <strong>200+ locals through the door</strong>, the <em>non-salesy</em> way she uses local Facebook groups to create waves of enquiries, and why she believes “stongevity” (strength training for life) is the positioning that’s pulling in more 55+ clients — and then integrating them into the main timetable.</p><p>We also get into the unsexy reality of scaling: why “systems that make sense only to you” start cracking around <strong>80 members</strong>, what she’s learned hiring (and mis-hiring) staff, and the surprising truth about gym finances once expenses and VAT enter the chat. </p><p>If you’re thinking of moving from PT → garage studio → facility, this is the real behind-the-scenes version!</p><p></p><p>Find Out More About Katie:</p><ul><li>Her Instagram: https://www.instagram.com/bodyworksstudio_forres/</li><li>Her website: www.bodyworksmoray.co.uk</li></ul>