Substack is no longer just an email platform, it has grown into a fully fledged social media site. But does that mean you need to start one? Best-selling author, podcaster and Substack aficionado Jo Piazza joins to share how Substack fits into her larger creator and marketing ecosystem.  The question asker this week is <a href="mailto:clubtraderjoes@gmail.com">Steve Snyder</a> of Club Trader Joes. He’s started a free Substack and gained some traction, but how can he grow it and build a community? And how can he turn it into a monetized income stream? Additional resources:<ul><li><a href="https://podcasts.apple.com/us/podcast/under-the-influence-with-jo-piazza/id1544171101">Jo Piazza’s Podcast</a></li><li><a href="https://jopiazza.substack.com/">Jo Piazza’s Substack </a></li></ul>

<description>
 &lt;p&gt;Substack is no longer just an email platform, it has grown into a fully fledged social media site. But does that mean you need to start one? Best-selling author, podcaster and Substack aficionado Jo Piazza joins to share how Substack fits into her larger creator and marketing ecosystem. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;The question asker this week is &lt;a href="mailto:clubtraderjoes@gmail.com"&gt;Steve Snyder&lt;/a&gt; of Club Trader Joes. He’s started a free Substack and gained some traction, but how can he grow it and build a community? And how can he turn it into a monetized income stream?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Additional resources:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://podcasts.apple.com/us/podcast/under-the-influence-with-jo-piazza/id1544171101"&gt;Jo Piazza’s Podcast&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href="https://jopiazza.substack.com/"&gt;Jo Piazza’s Substack &lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;
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