There’s a part of Google quietly driving millions of clicks to websites every day–and a lot of creators don’t even realize they’re publishing for it. In this episode, we ground the conversation in what Google Discover actually is, where it lives, and why it matters right now for creators navigating a shifting search landscape.Guest Tim Konrad of Unofficial Networks shares what it’s been like riding the feature’s highs and lows, and why traffic to his ski and snowboard site can rise and fall faster than the alpine slopes he covers. Tom Critchlow, Raptive’s EVP of Audience Growth, breaks down what’s changed inside Google Discover, which signals still matter, and what creators can do to improve their chances of getting surfaced.00:00 Introduction to Google Discover00:44 Meet Tim Konrad and Tom Critchlow01:12 Get to Know Tom via his Google Discover Feed02:27 Tim Konrad's Journey with Google Discover04:46 Understanding Google Discover07:24 Google Discover's Impact on Traffic10:10 Challenges and Volatility in Google Discover14:32 Optimizing Content for Google Discover27:36 Future of Google Discover31:23 Conclusion and Final ThoughtsAdditional resources:https://raptive.com/blog/why-you-should-be-optimizing-for-google-discover/