Behind the Business with Michelle Toh

Joining us this week is Raissa Gerona, President of Brand and Partnerships at Revolve. She's a pioneer of influencer marketing who helped turn the company into one of the biggest names in fashion — and a global brand with more than $1 billion in annual sales. From influencer partnerships and measuring marketing ROI to entrepreneurship, overcoming startup failure, and building confidence as a leader, Gerona reveals what it takes to build a brand that lasts. Plus, launching a haircare brand with Cardi B, working with celebrities like Kendall Jenner and Rosie Huntington-Whiteley, and why Revolve is expanding into physical retail. In this conversation, we dive into: 00:00: Introduction 01:30: Raissa's original plans to become a lawyer 02:22: Raissa’s journey from the Philippines to Los Angeles 04:00: How Raissa’s Filipino upbringing shaped her as a leader 10:35: Lessons from failing a business during the Great Recession 15:20: Partnering with Revolve co-CEO Michael Mente 16:55: Joining Revolve after the Alliance Apparel acquisition 18:24: Ad 21:03: Pioneering influencer marketing 24:38: Using influencer marketing to fuel growth 30:53: Why Revolve had to rethink the playbook it helped create 33:26: Staying innovative and reaching younger customers 36:19: What Raissa’s 8-year-old daughter teaches her about trends 38:37: Ad 39:57: Revolve’s IPO 41:15: Overcoming self-doubt and learning to trust your expertise 47:26: Building a haircare brand with Cardi B 51:02: Bringing Kendall Jenner and Rosie Huntington-Whiteley into FWRD’s leadership 52:18: Expanding into physical retail 54:34: Raissa’s journey as a Filipino leader and representation of the AAPI community 56:40: Raissa’s 20-year vision 58:38: Audience question 01:00:30: Rapid-fire round This episode is brought to you by our show sponsors: Quince: get free shipping on your order and 365-day returns. Download the app for exclusive offers. Mint Mobile: get any plan for $15/month for a limited time at: https://www.mintmobile.com/behindthebusiness (Upfront payment required. Taxes and fees extra. Initial plan term only. Terms apply.) FAIRE: Get 50% off your first wholesale order at https://www.faire.com/BTB (Terms may apply) 🚀 Season 2 of Behind the Business is here, featuring the leaders of brands including Airbnb, Rivian, NYSE, Canva, Samsung, Poppi, Peloton, Revolve, Lucid Motors, PHLUR, The Points Guy and Away. New episodes Thursdays. 👇🏼 SUBSCRIBE + FOLLOW: YouTube: https://bit.ly/YTBTB Apple Podcasts: http://bit.ly/3IFGuIA Spotify: https://bit.ly/SpotiBTB Amazon Music: http://bit.ly/4pPZZPp 🎙️ About Behind the Business Behind the Business is a Webby & Signal Award-winning, thoughtfully produced video podcast grounded in the belief that business is in fact personal. This is not a fawning interview show. We pair deep research with thorough interviews — asking the real questions and avoiding fluff, while keeping it fun! What’s the toughest day you’ve ever had at work? How did you get started when you practically had no money? Or how do you mentally prepare for a big event? In each episode, guests get into it all — and also connects guests with young founders who send in a question. New episodes Thursdays. About Michelle Toh Michelle is an award-winning international journalist, most recently a longtime reporter at CNN. She's covered top stories in global business, including the chip and trade wars, world-leading IPOs, the corporate response to Russia's invasion of Ukraine, Europe's energy crisis and China's property crunch. Previously, she was with FORTUNE. She has reported for The New York Times, TIME and South China Morning Post. Instagram: / bymichelletoh TikTok: / behindthebusinessshow #InfluencerMarketing #SocialMedia #FemaleLeader #Revolve #RaissaGerona #Entrepreneurship #Innovator #Disruptor #Apparel #Fashion #AAPI Learn more about your ad choices. Visit podcastchoices.com/adchoices

Steve Eisman, the investor best known for predicting the 2008 financial crisis who's also portrayed by Steve Carell in the movie "The Big Short," is our guest this week. Eisman, who now hosts the popular finance podcast "The Real Eisman Playbook," joins us to give his views on the AI boom, how the stock market has essentially become "one trade," and the trouble lurking in private credit. Plus, he shares his outlook on US stocks, interest rates, and what the much-anticipated IPOs of OpenAI and Anthropic could reveal about the future of AI. In this conversation, we dive into: 00:00: Introduction 01:27: Steve's career journey and decision to start his podcast “The Real Eisman Playbook” 02:08: Making the switch from lawyer to financial analyst 03:37: Predicting the 2008 financial crisis 05:33: The erosion of subprime mortgage lending standards - “incentives trump ethics” 06:33: Rising housing prices - “law of physics or accident of history” 07:44: The concentration risk behind the AI investment boom 11:58: Ad 14:40: The risks of an AI price war and the end of “tokenmaxxing” 16:44: What to look for in OpenAI and Anthropic IPO filings 17:56: Why Eisman sees the stock market as one big AI trade 19:56: The biggest bottlenecks to AI growth 20:59: How circular financing fuels the sector 22:31: Why it is harder to measure AI risk than subprime risk 23:26: How private equity changed the IPO market 26:06: Ad 27:27: Interest rates and the risk of a stock market correction 28:54: Why Steve no longer invests outside the US 29:52: Steve’s long-term outlook for US stocks 31:06: Risks in private credit 34:01: Comparing the '08 crisis with the private credit risk 36:50: Rapid-fire round Note: The views and opinions expressed in this episode are for informational purposes only and do not constitute financial, investment or other professional advice. Special thanks to the NYSE for hosting this recording. This episode was recorded ahead of Anthropic's S-1 filing release. This episode is brought to you by our show sponsors: Perplexity Computer — try it for free for a limited time at: http://pplx.ai/BTB Chime — sign up for 5% cash back at: https://www.chime.com/BTB FAIRE: Get 50% off your first wholesale order at https://www.faire.com/BTB (Terms may apply) Subscribe to Steve's podcast: https://www.youtube.com/@UCzQ2FFVe7m8yIgzXMZtlSjg 🚀 Season 2 of Behind the Business is here, featuring the leaders of brands including Airbnb, Rivian, NYSE, Canva, Samsung, Poppi, Peloton, Revolve, PHLUR, The Points Guy and Away. New episodes Thursdays. 👇🏼 SUBSCRIBE + FOLLOW: YouTube: https://bit.ly/YTBTB Apple Podcasts: http://bit.ly/3IFGuIA Spotify: https://bit.ly/SpotiBTB Amazon Music: http://bit.ly/4pPZZPp 🎙️ About Behind the Business Behind the Business is a Webby Award-winning, thoughtfully produced video podcast grounded in the belief that business is in fact personal. This is not a fawning interview show. We pair deep research with thorough interviews — asking the real questions and avoiding fluff, while keeping it fun! What’s the toughest day you’ve ever had at work? How'd you first get started when you had no money? Or how do you mentally prep for a big event? In each episode, guests get into it all — and connects guests with audience members who send in a question. New episodes Thursdays. About Michelle Toh Michelle is an award-winning international journalist, most recently a longtime reporter at CNN. She's covered top stories in global business, including the chip and trade wars, world-leading IPOs, the AI race in Silicon Valley and Asia, the corporate response to Russia's invasion of Ukraine, Europe's energy crisis and China's property crunch. Previously, she was with FORTUNE. She has reported for The New York Times, TIME and South China Morning Post. Instagram: / bymichelletoh TikTok: / behindthebusinessshow #Finance #Markets #WallStreet #SteveEisman #RealEismanPlaybook #FinancialCrisis #HousingCrisis #2008Crisis #AIBubble #Anthropic #OpenAI #IPO #StockMarket #MarketAnalysis #PrivateCredit #PrivateEquity #Investment #Investing #FinancialAnalyst #BusinessPodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

Women tend to live longer than men, their salaries often peak earlier, and career breaks can interrupt their earnings. Yet in a previous Ellevest survey, just 36% of women said they invest, compared with 63% of men. Why? And what does it take to change the way women build wealth? For Sylvia Kwan, the answer starts with rethinking an industry she’d never planned to join. With a background in computer science and applied math, Kwan originally intended to become a software engineer. Today, she’s CEO of Ellevest, a financial firm focused on getting more money into the hands of women. She jumped on board after a cold LinkedIn message from Ellevest founder and Wall Street veteran Sallie Krawcheck — and is now helping reshape traditional approaches to investing. In this conversation, we dive into: 00:00 - Introduction 01:33 - Jumping from computer science to finance 04:24 - Coming up as a woman in a male-dominated industry 07:39 - The LinkedIn message from Sallie Krawcheck that changed her career 11:02 - Family lessons on women and money 12:54 - The industry's first 'gender-aware' investing algorithm: Designing financial products around the realities of women’s lives 16:26 - What holds women back from investing? 18:09 - Ad 20:48 - How investing habits are changing 23:13 - The "Great Wealth Transfer" 25:32 - How different generations approach investing 26:14 - Inside Ellevest’s all-women financial advisory team 27:48 - Sylvia’s core investing principle amid uncertainty 30:08 - Diversifying your portfolio 34:34 - Balancing cash with long-term investment goals 35:31 - Investing during volatility and building a regular habit 37:26 - Ad 39:36 - Money and wellbeing: Pursuing "wealthcare" and financial success beyond just maximizing returns 42:22 - Carrying on Sallie Krawcheck’s vision 44:05 - How Sylvia never set out to become CEO 47:11 - Unwinding and managing stress 49:33 - The private market opportunity beyond venture capital 51:56 - Sylvia’s market outlook 52:52 - Rapid-fire round Note: The views and opinions expressed in this episode are for informational purposes only and do not constitute financial, investment or other professional advice. This episode is brought to you by our show sponsors: Perplexity Computer — try it for free for a limited time at: http://pplx.ai/BTB Chime — sign up for 5% cash back at: https://www.chime.com/BTB Policygenius — see how much you could save on life insurance at: http://policygenius.com/BTB Vinted — give your clothes a second life and download the app at: https://www.vinted.com/app 🚀 Season 2 of Behind the Business is here, featuring the leaders of brands including Airbnb, Rivian, NYSE, Canva, Samsung, Poppi, Peloton, Revolve, Lucid Motors, PHLUR, The Points Guy and Away. New episodes Thursdays. 👇🏼 SUBSCRIBE + FOLLOW: YouTube: https://bit.ly/YTBTB Apple Podcasts: http://bit.ly/3IFGuIA Spotify: https://bit.ly/SpotiBTB Amazon Music: http://bit.ly/4pPZZPp 🎙️ About Behind the Business Behind the Business is a Webby Award-winning, thoughtfully produced video podcast grounded in the belief that business is in fact personal. This is not a fawning interview show. We pair deep research with thorough interviews — asking the real questions and avoiding fluff, while keeping it fun! What’s the toughest day you’ve ever had at work? How did you get started when you practically had no money? Or how do you mentally prep for a big event? In each episode, guests get into it all — and also connects guests with young founders who send in a question. New episodes Thursdays. About Michelle Toh Michelle is an award-winning international journalist, most recently a longtime reporter at CNN. She's covered top stories in global business, including the chip and trade wars, world-leading IPOs, the corporate response to Russia's invasion of Ukraine, Europe's energy crisis and China's property crunch. Previously, she was with FORTUNE. She has reported for The New York Times, TIME and South China Morning Post. Instagram: / bymichelletoh TikTok: / behindthebusinessshow #WealthManagement #Investing #PersonalFinance #Leadership #WomenAndMoney #WomenInFinance #FinancialLiteracy #GenderWealthGap #FinancialIndependence #InvestmentStrategy #Markets #FinancialWellness #BuildingWealth #WomenInBusiness #CareerGrowth #BusinessPodcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

What do you do when 97% of consumers already know your brand? Our latest guest is Samsung Electronics America CMO Allison Stransky, who takes 3 pressing questions about winning attention in an increasingly fragmented online world, the future of marketing and where AI fits in. In this conversation, we dive into: 00:00: Introduction 01:18: How Allison found her path in marketing 02:45: Lessons from L’Oréal, Google and YouTube 04:50: How Allison landed her role 06:37: The career lesson that changed how Allison reaches audiences 07:54: Competing for attention in an algorithmic market 10:20: Which brands are winning 11:27: Building an influencer and creator strategy 14:54: How Samsung allocates its marketing budget 15:43: Why Samsung skipped the Super Bowl this year 17:13: Ad 18:14: Common generative AI marketing mistakes 19:55: AI skepticism, product bugs and getting it right 21:35: Are we in an AI bubble? 23:03: Inside Samsung’s “Solve for Tomorrow” program — AI fluency for the next generation 26:12: Ad 27:37: How Samsung markets its AI ecosystem 30:03: Daily routine, priorities, and work-life balance 32:16: Building a global marketing strategy37:18: Lessons about data and decision-making 39:02: Rapid-fire round 🚀 Season 2 of Behind the Business is here, featuring the leaders of brands including Airbnb, Rivian, NYSE, Canva, Samsung, Poppi, Peloton, Revolve, Lucid Motors, PHLUR, The Points Guy and Away. New episodes Thursdays. This episode is brought to you by our show sponsors: QUO: Try QUO for free PLUS get 20% off your first 6 months at https://www.quo.com/BTB FAIRE: Get 50% off your first wholesale order at https://www.faire.com/BTB (Terms may apply) 👇🏼 SUBSCRIBE + FOLLOW: YouTube: https://bit.ly/YTBTB Apple Podcasts: http://bit.ly/3IFGuIA Spotify: https://bit.ly/SpotiBTB Amazon Music: http://bit.ly/4pPZZPp 🎙️ About Behind the Business Behind the Business is a Webby Award-winning, thoughtfully produced video podcast grounded in the belief that business is in fact personal. This is not a fawning interview show. We pair deep research with thorough interviews — asking the real questions and avoiding fluff, while keeping it fun! What’s the toughest day you’ve ever had at work? How did you get started when you practically had no money? Or how do you mentally prep for a big event? In each episode, guests get into it all — and also connects guests with young founders who send in a question. New episodes Thursdays. About Michelle Toh Michelle is an award-winning international journalist, most recently a longtime reporter at CNN. She's covered top stories in global business, including the chip and trade wars, world-leading IPOs, the corporate response to Russia's invasion of Ukraine, Europe's energy crisis and China's property crunch. Previously, she was with FORTUNE. She has reported for The New York Times, TIME and South China Morning Post. Instagram: / bymichelletoh TikTok: / behindthebusinessshow Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week, NBA champion, entrepreneur and investor Jeremy Lin takes us on his journey from underdog to global sports phenomenon. From going undrafted out of Harvard to finding himself at the center of "Linsanity," Jeremy has had a career unlike almost any other. Now, a year after retiring, he's building the next chapter of his career and seeking to redefine success beyond basketball. We get a special peek into Jeremy’s world on and off the court, hear about his ambitions in media, startups and VC, and meet "the one person" whom Jeremy says has helped him and his brand the most: JLIN LLC CEO (and Jeremy's sister-in-law!) Patricia Sun. In this episode, we dive into: 00:00: Introduction 01:28: Walk & talk at Jeremy's basketball training camp for young AAPI athletes 04:56: How would the students describe Coach Jeremy? 05:54: Developing a winning mindset 07:00: Transitioning to life after retirement 09:24: Find joy in the journey: What he's hoping to pass down to the next generation 11:22: Sitting down with Jeremy in-studio 11:56: Playing at the YMCA: The beginning of Jeremy’s basketball journey 13:10: Why basketball felt like an escape 14:05: The moment the NBA dream actually felt real 14:57: Going undrafted and overcoming self-doubt 17:36: What it felt like to live through Linsanity 19:30: Handling pressure and overthinking 19:54: Highlight moments: Scoring 38 points against the LA Lakers, Kobe Bryant 21:13: Winning the NBA championship — and not feeling enough 23:05: Managing self-talk and criticism 24:33: Learning to be proud of where you’re at 28:01: Chopping a long-term goal into "10,000 small goals" 29:30: Ad 32:10: Rebuilding his career after injury 33:50: Going overseas 34:23: Competing with yourself 36:35: Playing basketball in Asia 37:23: Representation in sports: How perceptions of Asian athletes have changed 35:20: Couch-surfing: Crashing with Landry Fields, his brother and sister-in-law 38:49: Introduction to Patricia Sun, the CEO behind Jeremy Lin's brand 40:50: How Patricia became Jeremy’s business partner 42:10: How Jeremy’s family managed the rise of Linsanity 43:11: Building a global brand strategy 43:54: What being "mission-driven" really means 45:08: Ad 47:32: How to evaluate deals and decipher which ones to turn down 48:11: What it's like to work with family 49:52: Entering the VC world: What the team looks for when investing in startups 51:39: Opportunities in Southeast Asia 52:20: Investment strategy and business vision 54:48: Jeremy’s next big career goal 56:26: The long-term vision for JLIN LLC 58:16: Starting a hydration drinks brand in Taiwan and staying true to their values 01:00:00: Audience question 01:02:20: Cultural differences: Jeremy’s funniest story from playing in both the NBA and CBA 01:03:05: Rapid-fire round This episode is brought to you by our show sponsors: Perplexity Computer — try it for free for a limited time at: http://pplx.ai/BTB Chime — sign up for 5% cash back at: https://www.chime.com/BTB Policygenius — see how much you could save on life insurance at: http://policygenius.com/BTB OneSkin — get 15% off with code "BTB" at: http://oneskin.co/BTB 🚀 Season 2 of Behind the Business is here, featuring the leaders of brands including Airbnb, Rivian, NYSE, Canva, Samsung, Poppi, Peloton, Revolve, Lucid Motors, PHLUR, The Points Guy and Away. New episodes Thursdays. 👇🏼 SUBSCRIBE + FOLLOW: YouTube: https://bit.ly/YTBTB Apple Podcasts: http://bit.ly/3IFGuIA Spotify: https://bit.ly/SpotiBTB Amazon Music: http://bit.ly/4pPZZPp 🎙️ About Behind the Business Behind the Business is a Webby Award-winning, thoughtfully produced video podcast grounded in the belief that business is in fact personal. This is not a fawning interview show. We pair deep research with thorough interviews — asking the real questions and avoiding fluff, while keeping it fun! What’s the toughest day you’ve ever had at work? How did you get started when you practically had no money? Or how do you mentally prep for a big event? In each episode, guests get into it all. Each episode also connects guests with young founders who send in a question. New episodes Thursdays. About Michelle Toh Michelle is an award-winning international journalist, most recently a longtime reporter at CNN. She's covered top stories in global business, including the chip and trade wars, world-leading IPOs, the corporate response to Russia's invasion of Ukraine, Europe's energy crisis and China's property crunch. Previously, she was with FORTUNE. She has reported for The New York Times, TIME and South China Morning Post. Instagram: https://www.instagram.com/bymichelletoh TikTok: behindthebusinessshow #jeremylin #linsanity #nba #basketball #athlete #leadership #leadershipmindset #brandbuilding #entrepreneurship #investing #business #leadership #career #careergrowth #careerjourney #startups #sportsbusiness #philanthropy #AsianAmerican #AAPI Learn more about your ad choices. Visit podcastchoices.com/adchoices