What happens when blockbuster adaptations and binge-worthy TV turn British heritage into the world’s hottest travel destination? In this meta, thought-provoking episode of It's History for F***'s Sake, host Sarah Dowd welcomes Seren Welch, one of the UK’s leading screen destination consultants, whose career bridges decades of filmmaking, tourism marketing, and location storytelling for hits like Downton Abbey, Sherlock, and Poldark.Together, Sarah and Seren unravel the complicated love affair between screens and real places: Why do we yearn to step into Austen’s ballrooms, Brontë’s windswept moors, or the wizarding world of Harry Potter? What draws us to “set jet” across Britain, and what risks do we run on turning living, breathing heritage into mere theme parks?Expect lively debate on literary pilgrimage versus screen tourism, the ethics of destination storytelling, and why period dramas and gothic romance keep us coming back for more. Plus, the next era of on-screen-inspired travel, how locations become characters, and what’s coming soon to shape your travel bucket list.If you’ve ever booked a trip because of a movie, lost hours to Regency fantasies, or wondered who decides what parts of history get the Hollywood glow-up, this episode is for you.Here are the highlights:00:00 Sense and Sensibility’s release turns Regency into fantasy and launches a new era of “heritage on screen”02:00 Meet Seren Welch: 25+ years shaping how story turns into place05:33 Behind the first Harry Potter screen tourism boom07:20 How Downton Abbey changed everything for high-end TV12:54 Fandom and why we want to “visit old friends” after the credits roll18:46 The secrets of 1990s filming (when everything was under wraps) versus today’s immersive, always-on behind-the-scenes world23:12 When does screen tourism shape the stories, instead of just following them?25:31 How heritage sites cope and thrive when TV turns them into stars31:46 How today’s dramas spark new questions about history, race, and whose stories get told36:34 Period drama and gothic romance: why we crave non-conformity40:38 What’s next for screen tourism?43:38 Why history on screen, fandom, and travel will always keep evolvingAbout Seren Welch:Seren Welch is a leading voice on the screen tourism, otherwise known as the Set-Jetting trend. With over 25 years’ experience promoting countries, regions and historical sites, developing cross sector partnerships with the films & TV industry, she has turned viewers into visitors. By tapping into the emotional connection the audience has with what they’ve seen on screen the economic return continues long after the cameras have stopped rolling.Connect with Seren:LinkedIn: http://linkedin.com/in/seren-welch-7274921About Sarah Dowd:I’m Sarah Dowd - writer, speaker, heritage and arts consultant, producer, and all-around nerd - here to share the stories of our past that make us laugh, gasp, and mutter: It’s History… For F***k’s Sake.For 25+ years I’ve created immersive, inclusive experiences that bring history alive, from rallying Second World War convoys through London to staging performances between Pearly Kings and Gen Z creatives. My work spans museums, cathedral crypts, pop-up theatres, global brands, and community projects across the UK and beyond.As a Canadian living between the UK and France (with a late ADHD diagnosis that fuels my curiosity and creativity), I zigzag through culture, history, and big ideas, but never boring ones.Every week on HistoryFFS, we explore how history echoes through today, make sure you are following the show so you don’t miss an episode.Connect with Sarah:Substack: @historyffsYouTube: @HistoryFFSPod Instagram: @historyFFSPodTikTok: @historyffspodX: @HistoryFFSPod Bluesky: @historyffs.bsky.socialFollow the show for new episodes exploring the objects, people, and moments that shaped our world. If you want the story AND the sound of the past, this is essential listening.