Jordan Schwarzenberger is the creative strategist and media operator behind some of the UK’s biggest digital success stories. From co‑founding Arcade Media to helping scale the global phenomenon of the Sidemen, Jordan has become one of the most influential figures in the creator economy. We dive into how he went from an internship at Vice to leading strategy for top creators, the inside story of building a creator‑first media company, what traditional businesses still get wrong about online audiences, the future of creator‑led brands and entertainment, how the Sidemen’s approach changed the industry, and the business philosophies and lessons that shaped his journey. Whether you’re a producer, creator, entrepreneur, or simply obsessed with the business behind online culture, this episode is packed with insight, honesty, and big‑picture thinking about where the industry is headed.  Fill out our skincare survey here: https://tinyurl.com/3xeh4w4x Join our Patreon today at patreon.com/thebusinessmen Follow on socials @thebusinessmenpod   The Business Men is a production of Sony Music Entertainment.    Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts    To bring your brand to life in this podcast, email [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices