Send a textSummary In this episode, Shampaigne Graves shares her inspiring journey from a $20 startup to becoming a successful entrepreneur focused on women's consumer behavior. She discusses the importance of vulnerability in leadership, the impact of personal loss on her business journey, and the unique challenges women face in marketing. Champagne emphasizes the need for trust in marketing and the significance of community building. She also highlights the importance of self-care and mental health in the entrepreneurial journey, encouraging listeners to embrace their worth and pursue their passions. TakeawaysShampaigne started her first business with just $20.Her best friend's passing inspired her entrepreneurial journey.Women often sell to themselves, making them their own ideal client.Trust is built through vulnerability and authenticity.Women are generally more loyal consumers than men.The marketing landscape is shifting towards empathy and understanding.Self-care is crucial for entrepreneurs to avoid burnout.Dancing can be a powerful tool for mental health.Family influences consumer choices significantly.Building a community is essential for business growth. Chapters 00:00 Introduction to Shampaigne Graves02:44 The Journey of Entrepreneurship05:20 Boldify: Empowering Women in Business08:20 The Concept of a Micro School11:12 Understanding Women's Consumer Behavior13:56 The Impact of Marketing on Women16:48 Future of Marketing and Consumer Insights28:25 Understanding Women's Diverse Perspectives in Marketing30:02 The Importance of Respect in Marketing31:34 Maintaining Inspiration and Mental Health33:58 Journaling and Support Systems for Coaches36:33 Exploring Human Behavior Through Research39:29 The Impact of Ancestry on Modern Behavior41:45 Building Trust in a Distrustful World44:32 Transformational Coaching and Authenticity48:01 Speaking Engagements and Insights on Women Consumers51:56 Future Goals and Community BuildingSupport the show