If you think your sales team costs more than they're worth, this episode is for you. Scaling back is one of the most expensive decisions a business owner can make, and the numbers back me up. I’m sharing what you should do instead to see ROI from your sales team, how one of my clients doubled their conversion rate with one small change, and the three things you need to do for every customer so they’ll stay loyal to your business long-term. If your sales team needs help with closing deals *and* retaining customers, visit my website to reach out about working together: https://rebeccakilday.com/podcast-2/  – Most sales podcasts give you more tactics. This one proves you don’t need them.    I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.    –   Produced by SpeakEasy Productions.