Most companies hand their sales reps a script because they don't trust them to know what to say. If you've ever read those words out loud and thought “this doesn't sound like me,” you're right. It doesn't.  Most sales scripts were written by men, for men, and women in sales are left trying to make someone else's words fit. But when you're focused on reciting the right words, you stop listening to your prospect, and that's exactly when you lose the sale. This episode will change how you think about: What a script is actually signaling to your prospects The difference between reciting words and making a real connection Why your own words are more powerful than anything you've been handed This episode is for you if you're ready to stop sounding like every other sales person, and start sounding more like yourself. If you’d like help rewriting your scripts, this is exactly what I help my 1:1 coaching clients with. Use this link to reach out about working with me! https://rebeccakilday.com/podcast-2/  – Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.  – Produced by SpeakEasy Productions.