You've been told since day one that "the customer is always right." But this 117-year-old advice from a retail store owner is exactly what's turning you into an order-taker instead of the expert your customers actually need. In this episode, I share how I became the fastest-growing magazine in my franchise by learning when to educate prospects (and when to let them go).  After listening to this episode, you'll know: Why agreeing with incorrect prospects undermines your credibility as an expert How "the customer is always right" reinforces people-pleasing (especially for women in sales) What you can do instead without being argumentative or dismissive **Free Email-to-Manager Template: Use this to start the conversation about bringing connection-first sales training to your whole team – Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.  – Produced by SpeakEasy Productions.