You've been told that truly talented salespeople can sell anything - that the product doesn't matter if you're good enough. That advice is exactly what's causing your burnout and turns your prospects off before they even give you a chance.  In this episode, I share my experience with the "It's Just A ..." mentality, which opened my eyes to why belief in your product matters more than anything else. You'll hear: How selling something you don't believe in will always show up in your sales (no matter how talented you are) Why I couldn't sell magazine advertising until I understood the bigger story How to find your product's purpose (not its function) so you can stop selling with fake enthusiasm Why the best sales professionals wouldn't even want to sell "just anything" **Free Email-to-Manager Template: Use this to start the conversation about bringing connection-first sales training to your whole team – Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.  – Produced by SpeakEasy Productions.