Have you ever walked out of a sales meeting feeling like it went well, only to watch the deal fall apart and have no idea why? We've been trained to obsess over every word of our pitch, instead of focusing on what our prospect is telling us. So it’s likely the problem is what you missed, not what you said. In this episode, I'm sharing a real client story where I pretended to be her prospect in a full roleplay, spotted exactly what was getting in her way, and the small shifts that helped her close several deals the very next week. If you know your sales meetings could be better, this is exactly the kind of work I do with my 1-1 coaching clients. Join the Sell INSPIRED Academy: https://www.go.rebeccakilday.com/offer123-9675 – Most sales podcasts give you more tactics. This one proves you don’t need them.    I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.    – Produced by SpeakEasy Productions.