You've been taught to know your competition inside and out. Know their offer, know their clients, know what car they drive. The more you know, the better your chances of winning the sale. But what if that obsession is the very thing costing you deals? If you’re ready to funnel your energy from your competition to your prospects, this episode was made just for you. You’ll learn: How knowing your competition too well is actually working against you Why a scarcity mindset burns out saleswomen faster than any quota ever could What your prospects have been waiting for you to do instead Use this link to get in touch with me about bringing this training to your organization: https://rebeccakilday.com/podcast-2/ – Most sales podcasts give you more tactics. This one proves you don’t need them.  I’m Rebecca Kilday, and Don’t Just Sell is the podcast where your sales career gets easier when you quit selling like you’ve been trained, and start selling like yourself.  – Produced by SpeakEasy Productions.