<p>BTS is as much of a cultural phenomenon as they are a K-pop band, but after four years off, can they rekindle the magic that made them a music and economic juggernaut? In the years before they went on hiatus for military service, BTS helped propel K-pop to the forefront of international music charts, and they became global cultural ambassadors. </p><p>Their comeback concert in central Seoul was described by some in South Korea’s media as the “return of the kings”. An upcoming world tour is forecast to make more than a billion US dollars in revenue. But the smaller-than-anticipated crowd at their free performance in Seoul raised questions about whether a band of mostly 30-somethings can still dominate the fast-changing K-pop market. </p><p>Asia Specific Host Mariko Oi speaks to the BBC’s Music correspondent Mark Savage and Seoul correspondent Jake Kwon about whether South Korea’s greatest boy band can stay on top. </p><p>Asia Pacific, unpacked by those who know it best. Bringing you essential insights and conversations on the stories shaping the region - an economic powerhouse, geo-political flashpoint and the birthplace of global cultural trends. </p><p>Hear Asian perspectives on international issues and in-depth analysis on news from a region that’s home to nearly 2.5 billion people. </p><p>Whether it is the latest on trade between the US and China, the rise and fall of political dynasties in Thailand, Indonesia, and the Philippines, or South Korea’s K-pop inspired soft power strategy, we find out what key players are thinking and dive into the stories that matter. </p><p>Hosted in Singapore by Mariko Oi, alongside BBC experts in Beijing, Bangkok, and beyond – listen to new episodes twice a week. </p><p>Episodes of Asia Specific are also available on YouTube, here: https://bit.ly/4iJyeVt </p><p>Get in touch: [email protected]</p>