What happens when a chronic skin condition becomes the catalyst for a category-defining product? In this episode of Sweet Talk, hosts Fionna Wright and Taelyr Robinson sit down with Michelle Lee, Founder & CEO of Inyeon Skin (In-Yun Skin)—a skincare brand created from Michelle’s personal journey with psoriasis and her mission to bring peace in every layer for the skin, mind, and soul. Michelle shares the truth about being misdiagnosed, living with visible flare-ups, why most skincare isn’t clinically tested, and how her mom’s creative solution inspired what became the body sheet mask—made for extremely dry, sensitive, reactive skin. They also get into Korean beauty culture vs. trend-chasing, bootstrapping, building intentionally, and staying grounded through the chaos of entrepreneurship. Guest: Michelle Lee (Founder & CEO, Inyeon Skin)Michelle: https://www.instagram.com/ohmichellelee/Inyeon Skin: https://www.instagram.com/inyounskin/Shop: inyounskin.comRetail (mentioned): Hi-Met Club spa (Los Angeles) Why “K-Beauty” is more than a label—and what gets lost when brands monetize culture Psoriasis myths (including the #1 misconception: it’s not contagious) The behind-the-scenes reality of clinical testing (and why Michelle insisted on it) How the body sheet mask was created, including material innovation + perforation design Bootstrapping vs. funding: what Michelle wants in an investor (and what she doesn’t) Founder mindset shifts: staying naive, protecting your vision, and finding calm in the chaos Korean Thanksgiving (Chuseok) traditions “F, Marry, Kill” skincare trends + self-care night edition Post-sun skin relief, waxing recovery, spa partnerships, and future products (face mask, scalp spray, ear spray) Meditation routines (Joe Dispenza, TM, box breathing) + grounding practices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.