Your Brand Is You: Pageantry, Influence, and Purpose w/ Cheyenne Hinojosa

FEB 2, 202641 MIN
Sweet Talk with Taelyr & Fionna

Your Brand Is You: Pageantry, Influence, and Purpose w/ Cheyenne Hinojosa

FEB 2, 202641 MIN

Description

Cheyenne Hinojosa joins Sweet Talk to unpack what pageantry really teaches you (hint: it’s basically leadership training), how she balances college with a public-facing career, and why staying authentic is her superpower. From working with major brands to mentoring foster youth through holiday giving events, Cheyenne shares how she’s using her platform to empower others—while building her future in law.How pageantry feels “more like a business” and why branding mattersConfidence, poise, and stage presence (and the months of preparation behind it)Why pageant prep is never wasted: articulation, awareness, service, and purposeMentoring foster youth through Children United Nations and holiday toy drivesStaying authentic in the face of judgment—and refusing to “shrink” to fit inGrowing up in the industry with supportive parents (without the pressure)Dream moments: dancing in a BET-aired music video + booking a Nike campaignPageant “hot takes” and why comparison can kill growthFriendships, community, and the unexpected sisterhood of pageantryWorking with brands (YSL Beauty favorites), UGC, and what happens to unused PRCriminal justice major life: noticing patterns, psychology, and safety awarenessStaying safe as a young woman: situational awareness + online-meeting precautionsCollege transition after homeschooling, and founding the Law and Society ClubHer law goals: starting in criminal law (prosecutor) and future plans in civil/PIQuote to remember:“It’s more like a business—because you kind of have to build yourself as your own brand.”Guest Spotlight: Cheyenne HinojosaCheyenne is a criminal justice major at La Sierra University, founder of the Law and Society Club, and a Student Senate member. She’s worked with brands like Nike, YSL Beauty, and Florence by Mills, and uses her platform to mentor and inspire youth—especially through community and foster care support initiatives.Follow CheyenneInstagram: @cheyennekhinojosaTikTok/YouTube: @cheyennehinojosaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.