Cheyenne Hinojosa joins Sweet Talk to unpack what pageantry really teaches you (hint: it's basically leadership training), how she balances college with a public-facing career, and why staying authentic is her superpower. From working with major brands to mentoring foster youth through holiday giving events, Cheyenne shares how she's using her platform to empower others—while building her future in law. How pageantry feels "more like a business" and why branding matters Confidence, poise, and stage presence (and the months of preparation behind it) Why pageant prep is never wasted: articulation, awareness, service, and purpose Mentoring foster youth through Children United Nations and holiday toy drives Staying authentic in the face of judgment—and refusing to "shrink" to fit in Growing up in the industry with supportive parents (without the pressure) Dream moments: dancing in a BET-aired music video + booking a Nike campaign Pageant "hot takes" and why comparison can kill growth Friendships, community, and the unexpected sisterhood of pageantry Working with brands (YSL Beauty favorites), UGC, and what happens to unused PR Criminal justice major life: noticing patterns, psychology, and safety awareness Staying safe as a young woman: situational awareness + online-meeting precautions College transition after homeschooling, and founding the Law and Society Club Her law goals: starting in criminal law (prosecutor) and future plans in civil/PI Quote to remember: "It's more like a business—because you kind of have to build yourself as your own brand." Guest Spotlight: Cheyenne Hinojosa Cheyenne is a criminal justice major at La Sierra University, founder of the Law and Society Club, and a Student Senate member. She's worked with brands like Nike, YSL Beauty, and Florence by Mills, and uses her platform to mentor and inspire youth—especially through community and foster care support initiatives. Follow Cheyenne Instagram: @cheyennekhinojosa TikTok/YouTube: @cheyennehinojosa