What if the best place to launch a healthcare podcast was a coffee table at a trade show? That's exactly what Dan Cottrell (The Podcast Guys) and Sejal Patel (Insulet) did with "Beyond the Bolus," growing it from a makeshift recording space at ADA's New Orleans conference to over 100,000 downloads in four years. Sejal reveals how she convinced skeptical stakeholders to invest in untested audio content for HCPs, while Dan explains the strategic advantage of capturing thought leaders at conferences where they're already gathered. With medical team members present during recordings to flag compliance concerns in real-time, they've built a model that's both compliant and creative - opening doors to KOL conversations that wouldn't happen otherwise. This session reveals how to turn a tiny corner of a trade show booth into a powerful channel for thought leadership. This episode features a recording from the 2025 Health Podcast Summit. Get free access to all 37 sessions here: ⁠⁠⁠healthpodcastsummit.com⁠⁠ Chapters 00:00 Intro 02:30 Why Start a Podcast for HCPs? 05:45 Finding the Right Production Partner 08:30 Dan's Perspective on Working with Insulet 11:15 Defining the Target Audience 14:00 Selling the Podcast Internally 17:30 Recording at Conferences Strategy 21:45 MLR Process and Medical Team Involvement 25:00 Launch Strategy and Promotion 29:15 Sales Rep Integration and Leave Behinds 33:00 Distribution and Marketing Clips 37:00 On-Site Recording Benefits 41:30 Creating Theater at Conference Booths 45:00 Investment and ROI Discussion 49:30 Long-Term Strategy and Brand Affinity 53:00 Reaching 100K Downloads 56:00 Advice for Starting a Healthcare Podcast Resources Mentioned The Podcast Guys Beyond the Bolus Podcast - Insulet's HCP-focused podcast (100,000+ downloads) Connect with Dan Cottrell on LinkedIn: https://www.linkedin.com/in/dancottrelluk/ Connect with Sejal Patel on LinkedIn: https://www.linkedin.com/in/sejal-shah-/  Connect with Dan Kendall • LinkedIn: ⁠⁠https://linkedin.com/in/dankendall⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthtechdan⁠⁠ Connect with HealthPodcast.Org • Sign up for our Newsletter: ⁠⁠https://healthpodcast.org/newsletter⁠⁠ • LinkedIn: ⁠⁠https://www.linkedin.com/company/healthpodcastorg/⁠⁠ • Instagram: ⁠⁠https://instagram.com/healthpodcastorg⁠⁠ • YouTube: ⁠⁠https://www.youtube.com/@HealthPodcastOrg⁠⁠ Visit our other resources and sites to learn more about Health Podcasting: • Health Podcast Show - ⁠⁠https://HealthPodcastShow.com⁠⁠ • Health Podcast Awards - ⁠⁠https://HealthPodcastAwards.com⁠⁠ • Health Podcast Library - ⁠⁠https://HealthPodcastLibrary.com⁠⁠ • Health Podcast Summit - ⁠⁠https://HealthPodcastSummit.com⁠⁠ Health Content Integrity Pledge • ⁠⁠https://healthpodcast.org/health-content-integrity-pledge⁠⁠ ⁠⁠Health Podcast Show⁠⁠ is part of ⁠⁠HealthPodcast.Org⁠⁠ // Brought to you by Mission Based Media